Apple Inc.

Warren Buffett on Squawk Box with Becky Quick (Epstein / Gates Foundation)

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Warren Buffett on Squawk Box with Becky Quick (Epstein / Gates Foundation)

“Apple is still our largest single investment. QUICK: And you like it that way? BUFFETT: Yeah, well, if I didn't like it, I could sell it.”

Warren Buffett on Squawk Box with Becky Quick (Epstein / Gates Foundation)

“It's not impossible that Apple would get to a price, we would buy a lot of it, but not in this market.”

Warren Buffett on Squawk Box with Becky Quick (Epstein / Gates Foundation)

“Just think of something as useful as the Apple is. I mean, it's, Tim Cook has done better with the hand than Steve Jobs.”

Squawk Pod: Berkshire's New CEO Greg Abel — 03/05/26

“he finally did enter and he entered big Apple, other other uh companies.”

RWH057: Celebrating Warren Buffett w/ Joel Greenblatt, Nick Sleep, Tom Russo, Christopher Bloomstran, Chris Davis

“huge stakes in companies like Apple and American Express and Coca-Cola”

RWH057: Celebrating Warren Buffett w/ Joel Greenblatt, Nick Sleep, Tom Russo, Christopher Bloomstran, Chris Davis

“He's built Berkshire Hathaway into a behemoth with a market value of about $1.2 trillion with almost 400,000 employees with huge stakes in companies like Apple and American Express”

RWH057: Celebrating Warren Buffett w/ Joel Greenblatt, Nick Sleep, Tom Russo, Christopher Bloomstran, Chris Davis

“He's built Berkshire Hathaway into a behemoth with a market value of about $1.2 trillion with almost 400,000 employees with huge stakes in companies like Apple”

'Tim Cook has made Berkshire a lot more money' than I have

“Tim Cook has made the Berkshire a lot more money than I've ever made Berkshire Hathaway... Steve picked out Tim to succeed, and he really made the right decision.”

'An extraordinary luxury'

“Warren, you mentioned that Mr. Apple would be in charge of capital allocation in the future.”

Morning Session - 2025 Meeting

“Tim Cook has made the Berkshire a lot more money than I've ever made...Steve picked out Tim to succeed, and he really made the right decision”

2025 Annual Meeting Highlight Reel

“Warren, you mentioned that Mr. Apple would be in charge of capital allocation in the future.”

Morning Session - 2025 Meeting

“Tim Cook would tell you that, iPhone sales there are about as great as any country outside of the United States.”

Afternoon Session - 2025 Meeting

“big tech companies, Apple, Alphabet, Microsoft, and Amazon. With all of those companies now announcing massive capital investment”

Morning Session - 2025 Meeting

“Earlier you said nobody but Steve Jobs could have created Apple, but nobody but Tim Cook could have developed it like he has.”

Afternoon Session - 2025 Meeting

“you mentioned that Mr. Apple will be in charge of capital allocation in the future”

Morning Session - 2025 Meeting

“Tim Cook has done a wonderful job. I mean, really wonderful job running the Apple, but He spent $100 billion roughly in a year repurchasing shares”

RARE Charlie Munger 2017 Daily Journal AFTER Interview

“Charlie, any thoughts on Apple Corporation? Well, it's a very odd thing. It's a very odd thing for us to do, and obviously we've got no special insights as to how sticky Apple's business is.”

RARE Charlie Munger 2017 Daily Journal AFTER Interview

“Apple, we've merely got, we think it's a little edge. We don't have a big insight that can't fail.”

RARE Charlie Munger 2017 Daily Journal AFTER Interview

“We would not have bought the airlines or the, or the Apple, if the young man hadn't come up with the idea.”

2025 Berkshire Hathaway Shareholder Letter (Greg Abel)

“A large portion of our portfolio is concentrated in a small number of American companies such as Apple, American Express, Coca-Cola, and Moody's”

TIP629: Berkshire Hathaway Annual Shareholder's Meeting 2024

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Buffett: Prospect of higher tax rate in the future made sale of Apple shares more attractive now

“Apple is the largest common stock holding we have... we have sold shares, and I would say that at the end of the year, I would think it extremely likely that that Apple is the largest common stock hol”

2024 Annual Meeting Highlight Reel

“Have you or your investment managers view of the economics of Apple's business or its attractiveness as an investment changed since Berkshire first invested in 2016?”

2024 Annual Meeting Highlight Reel

“at the end of the year, I would think it's extremely likely that that Apple is the largest common stock holding we have”

Morning Session - 2024 Meeting

“Berkshire sold another 115 million shares of Apple in this last quarter. That's Berkshire's largest holding.”

Morning Session - 2024 Meeting

“I would think it'd be extremely likely that that Apple is the largest common stock holding we have.”

Morning Session - 2024 Meeting

“we are paying a $21% federal rate and the gains we're taking in in Apple and that rate was 35% not that long ago”

Morning Session - 2024 Meeting

“We will have Apple as our largest investment. But I don't mind at all, under current conditions, building the cash position.”

Morning Session - 2024 Meeting

“And we own Apple, which is an even better business. But, and we will own, unless something really extraordinary happens.”

Afternoon Session - 2024 Meeting

“you talked about selling some of the apple shares in order to build up your cash supply”

Morning Session - 2024 Meeting

“I don't think you'll actually mind the fact that we sold a little apple this year.”

Afternoon Session - 2024 Meeting

“People have speculated on how I've decided to really put a lot of money in. Apple and for a reason I can't one one thing that Charlie and I both learned”

Afternoon Session - 2024 Meeting

“crystallizes your thinking into action, big action in the case of Apple. And there actually is something which, which you have.”

Afternoon Session - 2024 Meeting

“one of the great products, maybe the greatest product of all time, and the value it offers is incredible. And I think it has, in Tim Cook”

Morning Session - 2024 Meeting

“Coca-Cola or American Express or and to really top it off, Apple. It's just, you know, it's just a whole different game.”

Morning Session - 2024 Meeting

“we have Tim Cook here in the audience, I believe, who has proved that”

Morning Session - 2024 Meeting

“as Tim Cook has proved to us, it'll be the biggest non-issue of the day. The earth will still keep revolving”

2024 Berkshire Hathaway Shareholder Letter

“a dozen or so very large and highly profitable businesses with household names such as Apple, American Express”

RWH037: Celebrating Charlie Munger w/ Mohnish Pabrai, Tom Gayner, Joel Greenblatt, & Chris Davis

“This intellectual breakthrough led to them buying stocks like Coca Cola and more recently, Apple.”

RWH037: Celebrating Charlie Munger w/ Mohnish Pabrai, Tom Gayner, Joel Greenblatt, & Chris Davis

“buying stocks like Coca Cola and more recently, Apple. And these purchases really couldn't have happened if they”

RWH037: Celebrating Charlie Munger w/ Mohnish Pabrai, Tom Gayner, Joel Greenblatt, & Chris Davis

“buying stocks like Coca Cola and more recently, Apple. And these purchases really couldn't have happened if they weren't”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“weighs the risks of Berkshire's huge Apple stake; discusses Berkshire's valuation”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“especially now with some of these bigger business, even Apple, that's now 50 percent of the Berkshire portfolio”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“I hope there's a price at which an Apple position might be trimmed because the economics of what you can earn out of it”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“Apple's grown back to where it's now at a record 50 percent of the portfolio. But the stocks are a much smaller percentage”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“about the merits and risks of Buffett's enormous investment in Apple and Chris explains why he expects Berkshire to outperform”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“especially now with some of these bigger business, even Apple, that's now 50 percent of the Berkshire portfolio, you know, Berkshire's forms kind of cornered himself into the box”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“I hope there's a price at which an Apple position might be trimmed because the economics of what you can earn out of it”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“Apple's grown back to where it's now at a record 50 percent of the portfolio. But the stocks are a much smaller percentage of the portfolio than Coke was”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“we talk in some depth about... Buffett's enormous investment in Apple and Chris explains why he expects Berkshire to outperform”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“especially now with some of these bigger business, even Apple, that's now 50 percent of the Berkshire portfolio”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“I hope there's a price at which an Apple position might be trimmed because the economics of what you can earn out of it”

RWH033: Lessons From Buffett & Berkshire w/ Chris Bloomstran

“Apple's grown back to where it's now at a record 50 percent of the portfolio.”

TIP551: Berkshire Hathaway Annual Shareholders Meeting 2023

“Help us reach new listeners by leaving us a rating and review on Apple Podcasts”

TIP551: Berkshire Hathaway Annual Shareholders Meeting 2023

“leaving us a rating and review on Apple Podcasts”

TIP551: Berkshire Hathaway Annual Shareholders Meeting 2023

“Help us reach new listeners by leaving us a rating and review on Apple Podcasts ! It takes less than 30 seconds”

U.S.-China economic tensions are 'stupid, stupid, stupid'

“Think of what Apple has done by engaging in a partnership with China as a big supplier. It's been good for Apple and good for China.”

Buffett: We don't own too many Apple shares

“Apple is now 35 percent of Berkshire's portfolio and thinks that that is near a danger zone... Apple is not 35 percent of Berkshire's portfolio... It just happens to be a better business than any we o”

Hard to predict if there will be electric vehicle winners

“I think I know where Apple's going to be in five or ten years, and I don't know where the car companies are going”

Morning Session - 2023 Meeting

“we've got a business at Apple, which is larger than our energy business. And we may only own 5.6 or 7 percent, but our ownership goes up every year”

Morning Session - 2023 Meeting

“when they reached 25 to 35 percent he mentioned that Apple is now 35 percent of Berkshire's portfolio and thinks that that is near a danger zone”

Morning Session - 2023 Meeting

“the good thing about apple is that we we can go up they buy in their stock...it just happens to be a better business than any we own”

Afternoon Session - 2023 Meeting

“I think I know where Apple is going to be in five or ten years and I don't know where Apple is going to be in five or ten years.”

Morning Session - 2023 Meeting

“Think of what Apple has done by engaging in a partnership with China as a big supplier. It's been good for Apple and good for China.”

Afternoon Session - 2023 Meeting

“Well, I guess Apple was up, what, seven or eight points on Friday? I mean, that's $7 billion.”

Buffett: More banks may fail but U.S. depositors will be OK | April 12, 2023

“Apple is a huge amount of business here.”

Buffett: More banks may fail but U.S. depositors will be OK | April 12, 2023

“apple buys a lot of the products from them...if you're concerned about China and what that might mean for Taiwan Semiconductor are you worried about what it would mean for your largest holding Apple”

Buffett: More banks may fail but U.S. depositors will be OK | April 12, 2023

“Apple is you know if somebody if you're an Apple user and somebody offers you $10,000...incredibly valuable utility”

Buffett: More banks may fail but U.S. depositors will be OK | April 12, 2023

“Tim Cook has managed that business uh greatest managers obviously in history”

2023 Berkshire Hathaway Shareholder Letter

“These are not huge commitments like our Apple position. Each only accounts for 4-5% of Berkshire's GAAP net worth.”

Daily Journal Annual Meeting 2023 — Munger Q&A

“It's the Apples and the Googles and so forth came ahead, IBM just -- they kind of missed the boat.”

Morning Session - 2022 Meeting

“Apple is an example of how our interest in Apple, you know, every time a company that earns $100 billion a year... we actually bought a little more Apple in the first quarter, so we decided we wanted ”

Afternoon Session - 2022 Meeting

“Apple's supply chain is in China. The company removes apps from the App Store at the request of the Chinese government”

Warren Buffett (Charlie Rose Returns)

“that iPhone that I have, which I'm probably the least capable guy in the world of working with it, but it makes life better. It is the reason that Apple is the richest company in the world.”

Warren Buffett (Charlie Rose Returns)

“When you look at Tim Cook, I think he's terrific. It's that simple. I've written the annual report, and he is. He's a great manager.”

Daily Journal Annual Meeting 2022 — Munger Q&A

“I don't think Alibaba is as entrenched as something like Apple and Alphabet.”

2022 Berkshire Hathaway Shareholder Letter

“through Berkshire share repurchases as well as similar moves at Apple and American Express, both significant investees of ours”

Daily Journal Annual Meeting 2022 — Munger Q&A

“It makes sense to have something like Apple and Google as big as they are and serving as well as they're doing.”

Daily Journal Annual Meeting 2022 — Munger Q&A

“the great tech franchises of our day, specifically Microsoft, Apple and Alphabet...I would expect Microsoft and Apple and Alphabet to be strong fifty years from now”

Daily Journal Annual Meeting 2022 — Munger Q&A

“diversified portfolio of common stocks that updated a little by adding the new ones that came in like the Apples and the Alphabets”

Robinhood takes advantage of "gambling instincts"

“I looked up on Apple, you know, the number of seven-day calls and 14-day calls outstanding, and I'm sure a lot of that is coming through Robin.”

Buffett admits selling some Apple shares was "probably a mistake"

“Apple's a fantastic manager. Tim Cook was underappreciated for a while. He's one of the best managers in the world... it's an incredible product. huge bargain to people.”

Buffett admits selling some Apple shares was "probably a mistake"

“I kind of used them up between Costco's Apple. So, uh, and suddenly, he probably, I'm, well, he's very likely was right in both circumstances. It's an extraordinary business.”

Part 1 - 2021 Meeting

“they were led by Apple slightly over $2 trillion. $2 trillion.”

Part 1 - 2021 Meeting

“take $2 trillion for Apple and multiply any company and come up with 30 times that for the leader”

Part 1 - 2021 Meeting

“The entire airline business, you know, you look at these figures of $2 trillion for Apple and so on.”

Part 2 - 2021 Meeting

“Apple and Google and Microsoft and Facebook are terrific examples of that. I mean, Apple has $37 billion in property. plant equipment.”

Part 2 - 2021 Meeting

“managing larger pools of capital, including the company's sizable Apple Holdings”

Part 1 - 2021 Meeting

“Berkshire Hathaway Energy and 12 other companies, including the apples of the world, Google, Walmart, committed to Paris”

Part 2 - 2021 Meeting

“I looked up on Apple's, you know, the number of seven-day calls and 14-day calls outstanding, and I'm sure a lot of that is coming through Robin.”

Part 1 - 2021 Meeting

“Berkshire's fourth jewel, why didn't Berkshire buy more of Apple's stocks in 2020?”

Part 1 - 2021 Meeting

“we look at Apple as a business that we own 5.3 percent... it's got a fantastic manager. Tim Cook was underappreciated for a while. He's one of the best managers in the world.”

Part 1 - 2021 Meeting

“Apple phone, you can't sell them the other one. The brand, and the product is, it's an incredible product. It's a huge, huge bargain to people.”

Part 1 - 2021 Meeting

“I know you eventually bought Apple in 2016 because of the quality of their businesses and their management.”

Part 1 - 2021 Meeting

“that is why the Googles and the Apples, and we don't own Google, we don't own Microsoft, but they are incredible companies in terms of what they earn on capital.”

2021 Berkshire Hathaway Shareholder Letter

“Apple – our runner-up Giant as measured by its yearend market value – is a different sort of holding. Here, our ownership is a mere 5.55%”

Daily Journal Annual Meeting 2021 — Munger Q&A

“Is it digital wallets like PayPal, Square, or Apple Pay?”

2021 Berkshire Hathaway Shareholder Letter

“907,559,761 Apple Inc. .................................. 5 . 6 31,089 161,155”

Daily Journal Annual Meeting 2021 — Munger Q&A

“Is it digital wallets like PayPal, Square, or Apple Pay?”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“Apple is, I mean, our much bigger holding is Apple. We own 5.6% of Apple, and the company came out and said that it's affecting not only its stores, but all kinds of things, supply chain.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“Are you buying more of any of those stakes right now? Apple shares? Well, right.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“This time you're participating in Apple, which is one of those front runners.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“we own five and half or a little over percent of Apple. It's probably the best business I know in the world.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“You've got more than 5.3% of the company right now? No, I think it's 5.6% of the company. And it goes up every day.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“Apple's been buying back a ton of stock. They were buying stock at the same time. We were buying stock. But it was easier for us to buy Apple stock”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“It's our third largest business. It's also a high-flying technology company. It's one that's been at the forefront... it's an incredible company, and I should have appreciated it earlier.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“When did you get the smartphone? I've been given several of them, but including by Tim Cook.”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“buying good businesses at decent prices, whether all of the businesses or parts of the businesses through the stock market. You know, you told me a year and a half ago, maybe longer, that when you wen”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“whether to buy Apple or whether to buy J.P. Morgan or, I am not, I'm not using the factors”

Buffett: Coronavirus threat shouldn't change how you invest | February 24, 2020

“we own, you know, the Apple and JP Morgan, all those things.”

2020 Berkshire Hathaway Shareholder Letter

“our 5.4% ownership of Apple. And in the fourth spot is our 91% ownership of Berkshire Hathaway Energy”

2020 Berkshire Hathaway Shareholder Letter

“Berkshire's investment in Apple vividly illustrates the power of repurchases. We began buying Apple stock late in 2016”

2020 Berkshire Hathaway Shareholder Letter

“Despite that sale – voila! – Berkshire now owns 5.4% of Apple. That increase was costless to us, coming about because Apple has continuously repurchased its shares”

2020 Berkshire Hathaway Shareholder Letter

“Apple has publicly stated an intention to repurchase its shares as well”

2020 Berkshire Hathaway Shareholder Letter

“you now indirectly own a full 10% more of Apple's assets and future earnings than you did in July 2018”

2019 Annual Meeting Highlight Reel

“Maybe Apple was atonement... I like our Apple holdings very much. I mean, it is our largest holdings.”

Berkshire's Amazon buy isn't a shift away from "value" investing

“Maybe Apple was not. When he's sucking her thumbs, I'm just glad he didn't use some other example.”

Afternoon Session - 2019 Meeting

“whether it's Bank of America, whether it's Apple, whether it's any of the big holdings, we will do considerably better”

Morning Session - 2019 Meeting

“Maybe Apple was atonement.”

Morning Session - 2019 Meeting

“if somebody's working on a new product at Apple or somebody's working on a new drug or they're assembling property”

Afternoon Session - 2019 Meeting

“everybody's a competitor, including now, Apple, that just instituted a card, I guess, in conjunction with a Goldman Sachs”

Morning Session - 2019 Meeting

“Given that Apple is now our largest holding, tell us more about your thinking...I like our Apple holdings very much. I mean, it is our largest holdings.”

Morning Session - 2019 Meeting

“we like the fact that it's our largest holding. Well, in my family, the people who have Apple phones, it's the last thing they'll give up. Not a bad item to have.”

Buffett: We need to help free trade's "roadkill" | March 28, 2019

“Your biggest holding is Apple. You have $47 billion a show in Apple shares. And Apple just had a huge event this week.”

Buffett: We need to help free trade's "roadkill" | March 28, 2019

“Apple's a lot more than, I mean, Apple, I love to see them succeed. That's a company that can afford them. mistake or two.”

Buffett: We need to help free trade's "roadkill" | March 28, 2019

“Apple should do some things that don't work. And they have got a marvelous. I mean, this is not a huge endorsement of what they just announced this week.”

Buffett: We need to help free trade's "roadkill" | March 28, 2019

“I like our 18% position in Amex, and I like our 5.5% position in Apple.”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“The worst thing that can happen from our standpoint with Apple is it sells a 230 or something like that because we don't like buying it as well at that sort of price.”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“We're better off because Apple stock is down significantly from where it was four or five months ago than if it stayed there.”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“If it's at 150, you know, 150, you buy close to 900 million shares. We're way better off, you know, if it's a lower price when they're repurchasing shares.”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“First up, Apple. You trimmed 3 million shares to 249.5 million shares of Apple, and that caught a lot of people by surprise.”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“doesn't Apple trade like Berkshire is back buying? I spoke with Kramer about it.”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“do you plan on adding to your Apple position throughout 2019?”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“if you loved it, meaning Apple, undervalued a 200 plus and a trillion-dollar valuation. At $200, dollars plus and a trillion dollar valuation”

Buffett: "I was wrong" on Kraft Heinz | February 25, 2019

“But Apple, I don't see myself selling. The lower it goes, the better I like it, obviously.”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“Apple is now Berkshire's largest equity holding, and Berkshire is Apple's third largest shareholder.”

Buffett: I didn't pull the trigger to buy Amazon | May 2, 2019

“we own you know 50 billion dollars plus of apple i feel good about apple”

2019 Berkshire Hathaway Shareholder Letter

“Apple 5.7% 773 2,519”

2019 Berkshire Hathaway Shareholder Letter

“250,866,566 Apple Inc. ................................ 5 . 7 35,287 73,667”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“One share that is, one stock that is under pressure today, shares of Apple. If you want to take a look at the chart, closed on Friday at 211, 75.”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“Warren Buffett is investing in Apple. You know, we welcome all shareholders. But we run the company for the long term.”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“Apple's in a pretty unique position, because it is so front and center, because it's already come up as a potential target for some of these things.”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“They've said they'll purchase, they've reauthorized up to $75 billion in additional shares. You're behind that? You're in favor of that, I should say? Wildly in favor of it.”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“At Apple, they meant smart. We will talk more about this and much more with Warren Buffett”

Daily Journal Annual Meeting 2019 — Munger Q&A

“Last year you said that you wish you had more of Apple stock... I admire the place, but I don't know enough”

Daily Journal Annual Meeting 2019 — Munger Q&A

“I like Apple but I don't have the feeling that I'm the big expert.”

Daily Journal Annual Meeting 2019 — Munger Q&A

“they're a big supplier to Apple and Huawei. And they're a very satisfactory supplier to those things.”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“Steve Jobs called me one time...he was thinking about repurchasing shares...your stock selling for less than it's worth”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“they'd be buying back an additional $75 billion worth of Apple shares or at least they've authorized the repurchase of that much”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“if you believe your stock is undervalued you should buy your stock... and that was the first time that I'd met Warren and he was very clear to me”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“Tim Cook the current CEO of Apple was here this weekend and we got the chance to ask him about share buybacks too because share bybacks have been such a big deal for Apple”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“you like Apple buying back shares so you think the price is right there well they've done a terrific job”

Buffett: Stocks are 'ridiculously cheap' if rates don't move | May 6, 2019

“I would say Tim Cook, for example, does. He has a real grasp of, I mean, he has a operational mind and he has a money in mind as well.”

Buffett: We bought 'just a little' more Apple, and bought back 'a little' Berkshire | August 30, 2018

“Berkshire Hathaway was continuing to buy shares of Apple. That stock is also at a new all-time high... It's the biggest holding for Berkshire Hathaway at $56 billion.”

Buffett: We bought 'just a little' more Apple, and bought back 'a little' Berkshire | August 30, 2018

“hundreds and hundreds and hundreds of millions of people who practically live their lives by it... that little piece of whatever it is, you, that is some of the most valuable real estate in the world.”

Buffett: We bought 'just a little' more Apple, and bought back 'a little' Berkshire | August 30, 2018

“I like to buy them cheaper... I started buying, or I started buying, when the stock was maybe 100... Apple's going to buy a lot of stock back. They're already buying stock back.”

Buffett: We bought 'just a little' more Apple, and bought back 'a little' Berkshire | August 30, 2018

“I mean, the iPhone is enormously underpriced. Now it's got competition, so you can't push the price. But in terms of its utility to people, and what they get for $1,000”

Criticizing the cryptocurrency craze | May 7, 2018

“I bought that stock at 38 and a quarter. It was down from 84 the year before, and it was down from 55 in January. And I thought, I'm really buying a cheap... And it went up to 200 later on... We bough”

Criticizing the cryptocurrency craze | May 7, 2018

“It was probably a $700 billion company when you finally bought it. It could have, you know, it would have been nice to buy it at $100 billion”

Criticizing the cryptocurrency craze | May 7, 2018

“if I'm investing in Apple, I love the idea of people saying Apple is terrible because I want the stock to get out because they're repurchasing shares”

Criticizing the cryptocurrency craze | May 7, 2018

“look how long it took you to buy Apple, though, Warren. I mean, you finally did buy it.”

Criticizing the cryptocurrency craze | May 7, 2018

“I say about buying apples, I don't care whether anybody ever mentions Apple again.”

Criticizing the cryptocurrency craze | May 7, 2018

“Apple is going to repurchase a lot of shares. So right now, Apple had whatever it did at the quarter, $4,927 million or $923 million, whatever it was. And we own about 5%. But I know I don't have to d”

Criticizing the cryptocurrency craze | May 7, 2018

“let's move on to Bitcoin and Apple. Different assets on this.”

Criticizing the cryptocurrency craze | May 7, 2018

“If you're having a lot of trouble with your Apple phone, don't mind me.”

Criticizing the cryptocurrency craze | May 7, 2018

“Like maybe I wanted to find out when you started buying shares of Apple. Type in Apple shares and it comes up.”

Criticizing the cryptocurrency craze | May 7, 2018

“the bulk of that cash that you were in the first quarter where you were deploying it. $12 to $13 billion that you put in... I clearly like Apple, and we buy them to hold”

Criticizing the cryptocurrency craze | May 7, 2018

“the iPhone, you know, has a terrific moat. I mean, people that have an iPhone, or maybe have some other phone, but they want to continue with a product”

Criticizing the cryptocurrency craze | May 7, 2018

“the reason shares of Apple were down earlier this year was in part because of the iPhone”

Criticizing the cryptocurrency craze | May 7, 2018

“Well, Apple's an amazing company, and the multiple is not gigantic... I think Warren's applied, you know, great thinking there.”

Criticizing the cryptocurrency craze | May 7, 2018

“What do you think about Apple? I've given up my adding machine... I wish we own more of it... I like the fact that it's reasonably priced and strong... I like the management. Very intelligent manageme”

Criticizing the cryptocurrency craze | May 7, 2018

“if somebody criticizes Apple or purchaser, we like it. I mean, if the stock goes down, we'll buy more of it.”

Why has Berkshire never bought Microsoft stock?

“You have gotten into the tech world with buying Apple.”

"What Jeff Bezos has done is something close to a miracle"

“I didn't go into Apple because it was a tech stock in the least. I went to Apple because I made certain conclusions about the intelligence with the capital would be employed, but more important about ”

Buffett supports Apple's stock buyback program

“The Apple has an incredible consumer product, which you understand a lot better than I do... I'm delighted to see them repurchasing shares... you've got an extraordinary product in the ecosystem”

Munger on cryptocurrency trading: "To me it's just dementia"

“Capitalization of cryptocurrencies approached that of Berkshire and Apple last year.”

Afternoon Session - 2018 Meeting

“You have gotten into the tech world with buying Apple.”

Afternoon Session - 2018 Meeting

“I'm delighted to see them repurchasing shares. We own, let's say we own $250 million or so shares.”

Afternoon Session - 2018 Meeting

“we've got an extraordinary product in the ecosystem and there's lots to be done. I love the idea of having our 5%, or whatever it may be, grow to 6% or 7%”

Afternoon Session - 2018 Meeting

“The Apple has an incredible consumer product, which you understand a lot of money. you understand a lot better than I do.”

Afternoon Session - 2018 Meeting

“Warren, you have bought in and sold out of IBM. You have praised Jeff Bezos but never bought Amazon. And you have doubled down on Apple.”

Afternoon Session - 2018 Meeting

“we would love to see Apple go down in price... we very much approve of them repurchasing shares.”

Afternoon Session - 2018 Meeting

“a business like Apple really doesn't take much capital, but at the So you've got to spend a lot of money to buy”

Afternoon Session - 2018 Meeting

“capitalization of cryptocurrencies approached that of Berkshire and Apple last year”

Afternoon Session - 2018 Meeting

“we're betting on the ecosystem of Apple products, but led by the iPhone. And I see characteristics in that that make me think that it's extraordinary”

Afternoon Session - 2018 Meeting

“I'm wondering about your interest in Not just Apple, but all of the tech stocks like Amazon and Google”

Afternoon Session - 2018 Meeting

“I didn't go into Apple because it was a tech stock in the least. I mean, I went to Apple because I came to certain conclusions about both the intelligence with what the capital would be employed”

Morning Session - 2018 Meeting

“our share of the earnings, which can be used by them, whether it's Apple or American Express or Coca-Cola or Wells Fargo”

Morning Session - 2018 Meeting

“And that's quite a lot. Yeah, yeah. Okay, we won't pursue that further. Carol? This question is from Daniel Kane of Atlanta. Your annual letter this year pointed out that Berkshire has become a leader”

Buffett tells CNBC he's boosting Apple stake by $13B | May 3, 2018

“Apple came out with earnings this week that were better than expected. iPhone sales were still a little weak.”

Buffett tells CNBC he's boosting Apple stake by $13B | May 3, 2018

“we bought quite a bit more Apple in the in the in the first quarter at the first calendar quarter of this year”

Buffett tells CNBC he's boosting Apple stake by $13B | May 3, 2018

“if you look at Apple, I think it earns almost twice as much as the second most profitable company...It's a wide, wide gap. I mean, it's an amazing business.”

Buffett tells CNBC he's boosting Apple stake by $13B | May 3, 2018

“Apple alone, I mean, you can figure it out that they were talking 12 or $13 billion or something. number like that.”

Buffett's health care partnership is "determined" to contain costs | February 26, 2018

“take Apple or, you name it. I mean, they're not going to cut their dividend to repurchase shares.”

Buffett's health care partnership is "determined" to contain costs | February 26, 2018

“over the last year, we've bought more Apple than anything else... Apple ranks up there? Well, Apple, you know, it was... when we first bought it.”

Buffett's health care partnership is "determined" to contain costs | February 26, 2018

“we were talking about Apple, which is the stock, according to the five, that we've seen that you've been buying most frequently and most heavily”

Buffett's health care partnership is "determined" to contain costs | February 26, 2018

“If you were buying a smartphone, which one would you buy? Oh, I definitely buy an Apple.”

Buffett's health care partnership is "determined" to contain costs | February 26, 2018

“bought more Apple, according to the latest filings... I felt that Apple has an extraordinary consumer franchise. Apple is a different kind of business than IBM.”

Buffett's health care partnership is "determined" to contain costs | February 26, 2018

“I like Tim Cook very much. I like their policies. I see how strong that ecosystem is, is to an extraordinary degree.”

Setting the stage for CEO succession | January 10, 2018

“When it comes to Apple, that's a huge position. You're one of the top five shareholders in Apple. They had a big, high holiday season...you still feel like it's a great consumer products business”

Setting the stage for CEO succession | January 10, 2018

“the market is not yet saturated for iPhones. I just want to point that out. When Tim Cook sent me a Christmas card again this year”

2018 Berkshire Hathaway Shareholder Letter

“Apple 5.4% 745 2,502”

Daily Journal Annual Meeting 2018 — Munger Q&A

“valuation of software companies like Apple, Facebook, Google, Amazon, Alibaba. Are they over-valued”

2018 Berkshire Hathaway Shareholder Letter

“255,300,329 Apple Inc. ................................ 5 . 4 36,044 40,271”

"I was wrong" on IBM | August 30, 2017

“You're the largest shareholder in Apple... And you have been very positive on this stock. Do you continue to look at it as a very positive holding?”

"I was wrong" on IBM | August 30, 2017

“I want to go back to Tim Cook at Apple, the CEO there. He has been fairly outspoken recently”

Buying Apple, selling IBM, missing Google | May 8, 2017

“I was thinking in particular about Apple that you quite a bit about why you got into that”

Buying Apple, selling IBM, missing Google | May 8, 2017

“the shares, when we bought them at least, were much more reasonable in relation to current earnings. Apple didn't have to do a lot better”

Buying Apple, selling IBM, missing Google | May 8, 2017

“I can very easily determine the competitive position of Apple now and who's trying to chase them and how easy it is to chase them”

Buying Apple, selling IBM, missing Google | May 8, 2017

“once you have the product, the degree to which it sort of controls your life. I mean, it's a very, very, very, very valuable product to the people”

Buying Apple, selling IBM, missing Google | May 8, 2017

“You can't move people by price in the smartphone market remotely, like you can move them in appliances. People want the product, they don't want the cheapest product. And the loyalty is huge”

Buying Apple, selling IBM, missing Google | May 8, 2017

“If you have a cheaper TV, a picture, looking at you and you say, what's the difference? And you buy the cheaper TV. And that's true. I mean, most items are price sensitive. And it's not to say that an”

Buying Apple, selling IBM, missing Google | May 8, 2017

“I mean, Apple with a non-new product, I think they sold something like 50 million, you know.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“Let's talk about just the stock price again. You said that it made sense to you when you started buying into it.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“You know, Apple gave me a whole lot of things that I never realized I needed until they came up with them.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“they can't beat, say, Apple on their own terms. so they drop of $100 or $200.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“lot of units to sell of something at $700. And a lot of those are going to people that are actually replacing a present apple.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“I mean, I thought you were talking about Apple, because he doesn't.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“He doesn't have an iPhone either. Or Apple, but, you know, I love to hear his comments”

Buying Apple, selling IBM, missing Google | May 8, 2017

“Those five businesses have a market value of two and a half trillion or more. starting with Apple, you could run those five businesses with no equity capital.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“It's Apple, Microsoft, Amazon, Google, and who am I leaving out? And Facebook. Right, and Facebook. Those are the five... Those are the wonderful business.”

Buying Apple, selling IBM, missing Google | May 8, 2017

“Apple has a quarter of a trillion dollars that it's keeping much of it offshore. Would it make sense to have that money brought back”

Why Buffett turned tech

“we took a large position in Apple, which I I do regard as more a consumer goods company...I think I'll end up being, no guarantees, but I think I'll end up being one for two”

2017 Annual Meeting Highlight Reel

“we took a large position in Apple, which I do regard as more a consumer goods company”

Apple is in, IBM is out

“And Apple, I regard them as being quite different business. I think Apple is much more of a consumer products business”

Afternoon Session - 2017 Meeting

“that's one day's trading in Apple. I mean, the amount I'm giving away is, in terms of, in terms of Berkshire's market cap”

Afternoon Session - 2017 Meeting

“we took a large position in Apple, which I do regard as more a consumer goods company in terms of certain economic characteristics”

Morning Session - 2017 Meeting

“And Apple, I regard them as being a quite different business. I think Apple is much more of a consumer products business”

Afternoon Session - 2017 Meeting

“I think it's a very good sign that you bought the apple. It shows either one or two things.”

Afternoon Session - 2017 Meeting

“I think buying the apple stock is a, is a good sign in Warren.”

Afternoon Session - 2017 Meeting

“You're still doing it on Apple, you know, decades later.”

Morning Session - 2017 Meeting

“And in comes all these other people like Apple and Google and they're just on top of the world.”

Morning Session - 2017 Meeting

“For instance, the value of Apple to the world has been iPhones.”

Buffett buys airlines and Apple | February 27, 2017

“Berkshire's new stake in Apple and Airlines to tax reform and job growth”

Buffett buys airlines and Apple | February 27, 2017

“we have not bought apples in the last well since the earnings report came out because it shot up some then but we would have uh there's one of the fellows in the office has about 10 million shares and”

Buffett buys airlines and Apple | February 27, 2017

“Apple, I mean, obviously, it's very, very, very tech involved. involved. But it's a consumer product to a great extent, too.”

Buffett buys airlines and Apple | February 27, 2017

“he's bought more than double the amount of Apple that they had disclosed at that point”

Buffett buys airlines and Apple | February 27, 2017

“if they bring in an iPhone, they buy a new iPhone. It just has that quality. It gets built into their lives... pretty nice franchise that with a consumer product.”

Buffett buys airlines and Apple | February 27, 2017

“you're fully saying that this $700 billion company is going to be $1.3 trillion. Then it's going to be $2 trillion... the most valuable company in the world right now”

Buffett buys airlines and Apple | February 27, 2017

“when I take a dozen kids, as they do on Sundays, out to Dairy Queen, they're all holding their apple, and they barely can talk to me... the stickiness really is something”

Buffett buys airlines and Apple | February 27, 2017

“So he loves Apple and doesn't own an iPhone, doesn't know anything about it.”

Buffett buys airlines and Apple | February 27, 2017

“I thought the Dow might turn up because you're going to juice Apple today. There's no doubt about it, Warren.”

Buffett buys airlines and Apple | February 27, 2017

“One of those areas is Apple. One is the airlines. And we do have a question that came in from a viewer”

Carol Loomis Interview: Warren Buffett's Principles and Ethics

“buffett buys apple as we're hearing these days where there are now three buyers”

Daily Journal Annual Meeting 2017 — Munger Q&A

“we just don't understand it, it's not in our central competency, the worst business in the world is airlines, and what do we do? We appear in the press with Apple and a bunch of airlines.”

2017 Berkshire Hathaway Shareholder Letter

“166,713,209 Apple Inc. ................................. 3 . 3 20,961 28,213”

Buffett on Trump vs. Clinton, Brexit, and Amazon's Bezos | May 2, 2016

“Google, Facebook, Apple, Microsoft are all moving ahead at a great speed in improving this artificial intelligence software.”

Buffett on Trump vs. Clinton, Brexit, and Amazon's Bezos | May 2, 2016

“This played out very publicly with the Apple DOJ situation. And Bill, you made some comments”

Afternoon Session - 2016 Meeting

“It has become increasingly common for companies like Apple and Dell to finance their business via their suppliers, in some cases with negative working capital.”

Technology "frees up" people to work less

“they were running Apple, they were running Berkshire Athaway, and all you had to do was one person could punch a button”

"America's never been greater" | February 29, 2016

“those people would not be producing, you know, at Apple and places like that, things we want.”

"America's never been greater" | February 29, 2016

“we have a lot of questions that have come in from people, wanting to know your thoughts on Apple and the Department of Justice in this battle”

"America's never been greater" | February 29, 2016

“On Apple's point, to Tim Cook's side of things, he says that this is basically the government ordering them to write code.”

"America's never been greater" | February 29, 2016

“if Apple were to give or be forced to give up this information, that it might make his business in places like China and elsewhere much more complicated”

"America's never been greater" | February 29, 2016

“I think that almost any large company would cooperate. And I think, frankly, Apple would cooperate if it was a targeted sort of thing”

"America's never been greater" | February 29, 2016

“I'm finished up on my Apple questions.”

"America's never been greater" | February 29, 2016

“My guess is Tim Cook. I mean, you know, he cares about the same thing... not letting people get into a product he's sold unless they've got a very, very good reason”

"America's never been greater" | February 29, 2016

“they were running Apple, they were running Berkshire Athaway, and all you had to do was one person could punch a button”

2016 Berkshire Hathaway Shareholder Letter

“61,242,652 Apple Inc. ............................................. 1.1 6,747 7,093”

Defending Clayton Homes and Berkshire's IBM stake | May 4, 2015

“I don't think you bought Microsoft. I don't think you ever bought really Apple.”

Defending Clayton Homes and Berkshire's IBM stake | May 4, 2015

“you're not really looking at it like an Apple or like some type of disruptive, innovative technology now”

Defending Clayton Homes and Berkshire's IBM stake | May 4, 2015

“This is true with Microsoft. It's true with Apple. It's true with Apple. It's true with Oracle. It's true with Qualcomm. Those companies earn extraordinary returns”

Defending Clayton Homes and Berkshire's IBM stake | May 4, 2015

“Exxon Mobil's large, apples large, Walmart's large. There's plenty of big companies around.”

Morning Session - 2015 Meeting

“I mean, ExxonMobil's large, Apple's large, Apple's large, Walmart's large”

Daily Journal Annual Meeting 2015 — Munger Q&A

“Q: Do you think companies like Google and Apple have long lasting moats, considering that they are right at the center of technology?”

We'll never want to "go to war" with Coca-Cola | May 5, 2014

“What they'd rather do is borrow the money here, and as Apple's doing, but that's because they got loads of cash.”

We'll never want to "go to war" with Coca-Cola | May 5, 2014

“whether it's Berkshire Hathaway or Pfizer or Apple, are doing wonderfully under this tax code”

We'll never want to "go to war" with Coca-Cola | May 5, 2014

“You were talking about Apple and Samsung, Apple just winning a minor court victory of $120 million”

"People react too much to short-term things" | March 3, 2014

“We're large, but ExxonMobil is large. Apple is large. I mean, there's other large companies.”

"People react too much to short-term things" | March 3, 2014

“Apple has also been the target of an activist investor, Carl Icahn, who was pushing for them to do something to bring back shareholder value”

"People react too much to short-term things" | March 3, 2014

“at Apple, they're working very hard on that. You know, we had a question that came in”

Buffett sees "gradual improvement" in economy | May 6, 2013

“comparing Apple to Microsoft over what may be the next decade... Apple, Google, Microsoft, companies coming up like Amazon”

Afternoon Session - 2013 Meeting

“We would never have that degree of competence about Apple, no matter what their financial statements showed.”

Buffett on Heinz deal: "We've got a great business" | March 4, 2013

“if you could give any advice to Tim Cook of Apple and its shareholders...Is Apple now a long-term growth stock”

Buffett on Heinz deal: "We've got a great business" | March 4, 2013

“But if you're looking at Apple, I mean, it has faced some massive fluctuations. Tech stocks tend to be a lot more volatile”

Buffett on Heinz deal: "We've got a great business" | March 4, 2013

“I don't own any Apple stock and I haven't. I did talk to Steve Jobs a few years ago about about what they did with the cash”

Buffett on Heinz deal: "We've got a great business" | March 4, 2013

“I think Apple's done a pretty good job of building value. They may have too much cash around.”

Are Google and Apple "inevitable?"

“those are extraordinary companies, obviously. And both, they're both huge companies, they make lots of money”

Afternoon Session - 2012 Meeting

“What about Apple? Well, those are extraordinary companies, obviously. And both, they're both huge companies. They make lots of money.”

Wesco 2011 Annual Meeting — Notes of Charlie Munger's Remarks (The Inoculated Investor)

“the questioner mentioned Google, Intel and Apple... a lot of the other companies will have competitive troubles.”

Afternoon Session - 2010 Meeting

“Apple doesn't need that much capital. The best ones, of course, are the ones that get very large while needing no capital.”

Afternoon Session - 2009 Meeting

“they don't go around looking for the ones that are going to upset the Apple Card”

Wesco 2005 Annual Meeting — Notes of Charlie Munger's Remarks (Whitney Tilson)

“Arthur Andersen and the SEC allowed them to use Wall Street accounting to account for long-term contracts. It's one of the worst things.”

Poor Charlie's Almanack

“Do you have any thoughts where apple went wrong?”

Stanford Law: Worldly Wisdom Revisited — Business: What Lawyers Should Know (1996)

“someone asked him, "Jack, what did Apple do wrong?" His answer? "I don't have any special competence that would enable me to answer that question."”

1991 Berkshire Hathaway Shareholder Letter

“depends upon an esoteric invention (such as Xerox), high-technology (Apple), or even brilliant merchandising”