Buffett: "I was wrong" on Kraft Heinz | February 25, 2019
“If you look at Kellogg and General Mills and go up and down like Coca-Cola, I mean, how many new products really become big?”
7 mentions across the corpus · positive 0 · negative 0 · neutral 6 · historical 1
Buffett: "I was wrong" on Kraft Heinz | February 25, 2019
“If you look at Kellogg and General Mills and go up and down like Coca-Cola, I mean, how many new products really become big?”
Afternoon Session - 2008 Meeting
“So there's nothing unusual about Kraft in their position versus Kellogg or some other people like that.”
“if I were Kellogg and I decided that I had to have sixty percent of the market, I think I could take most of the profit out of cereals”
Afternoon Session - 2001 Meeting
“Companies like Kellogg and Campbell Sue are companies that most people would have said had those qualities...those qualities were lost”
Afternoon Session - 2001 Meeting
“mentioned Campbell's Soup and Kellogg... people regard wheaties or grapements in the same category as they regard Kellogg's corn flakes”
USC Lecture: A Lesson on Elementary, Worldly Wisdom (1994)
“For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals.”
1988 Berkshire Hathaway Shareholder Letter
“companies like Kellogg and General Mills sell at five times book value”