Other1. Santangel's Review profiled Gotham Asset Management in March 2011. Also, Nadav Manham, co-author of this profile, worked with Norbert at Elliott Management from 2000
to 2004. As former Elliott employees, they are bound by that firm's trade secret and proprietary information agreement.
November 2011
P
unch Card Capital, L.P .,
an Orlando, Florida-based
investment partnership
with $115 million in assets under
management, has earned a net
annualized return of 14.5 percent since
its June 1, 2004 inception through
September 30, 2011. Over the same
period, the S&P 500 has returned
2.2 percent annualized. Thirty-seven-
year-old founder Norbert Lou has
achieved this return with minimal
shorting, no portfolio leverage,
average cash balances of 25 percent,
and only one down year—a 35.9
percent loss in 2008. Over 90 percent
of Norbert's net worth is invested in
the fund.
Punch Card's portfolio seldom exceeds
six positions. Th is concentration
allows Norbert to know each position
thoroughly and creates a natural
discipline to filter out all but his
very best ideas. T o date, he has filled
his metaphorical "punch card" with
various kinds of value investments,
from international equities to special
situations and distressed debt. But most
of Punch Card's returns have come
from Norbert's greatest differentiator,
a talent he has demonstrated for nearly
15 years: the ability to identify the
rare undervalued and underfollowed
company that can compound its
intrinsic value at an extraordinary rate
for long periods of time.
Over the course of the last year, we
spent nearly 30 hours interviewing
Norbert, both in Orlando and by
phone. We also visited the office of
Gotham Asset Management, which
seeded Punch Card and handles its
Norbert Lou of Punch Card Capital, L.P .
back-office operations . 1 We spoke
with current Punch Card investors,
Norbert's former colleagues at Brown
Brothers Harriman and Elliott
Management, as well as the fund's
prime broker, auditor, and counsel.
We wanted to trace the evolution of
Norbert's philosophy and learn what
makes an investment so good that
it earns a rare "punch" in his punch
card. We also wanted to understand
the reasoning behind Punch Card's
unorthodox terms, which include
quarterly performance reporting and
redemptions at two-year intervals
only . Finally , we wanted to examine
Norbert's mistakes and their
implications for such a concentrated
portfolio. In Norbert, we found one
of the best—and least known—
practitioners of one of value investing's
most rewarding niches.
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effective way to extend
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than by subscribing to
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Full quote continued on pg 13
Santangel' s Review produces original research on
undiscovered investors. Each quarter we publish one
profile of a money manager who has an outstanding
track record, but is largely unknown to the wider
community of fund allocators. Our clients include
family offices, high net worth individuals, hedge
fund managers, funds of funds, and endowments.
Otherrigor in Taiwan.. She used to say that
she was third in her class, and it was the
equivalent of being number one out of all
the number ones in the US.. I believed it,
and realized that I had to work hard and
give my best effort, because I wasn't that
special once you expanded the competitive
pool."
Norbert was expected to excel and he
did.. He studied especially hard for the
subjects he enjoyed, such as math and
science.. "I used to read the biology textbooks
page by page, really slowly, and when I
read something I didn't totally process, I'd
get concerned and read it again," he said,
adding that he also studied hard for the
subjects he did not enjoy as much, such
as the humanities: "I always felt like the
grading was too subjective." With every
academic success—winning the school
spelling bee at age 10, taking advanced
math courses at the University of
Hartford while still in high school,
graduating as valedictorian—Norbert's
reputation grew among his teachers,
even as it sank among his fellow
students.. "I wasn't ostracized, but I had
that nerd reputation.. If you join the math
team, and the academic quiz bowl team,
you're probably asking for it," he said.
In hindsight, Norbert believes this
experience reinforced his naturally
independent temperament:
"When you get that much affirmation
through grades and awards, you become
confident in your own observations
and ability to think through problems.. I
remember there'd sometimes be mistakes
in the back of the math textbooks where
the answers were.. It was rare, but after it
happens once or twice, you start to get into
the habit of wondering if what's printed
in a textbook might be wrong."
After Windsor High, Norbert enrolled
at Cornell University, his future career
already mapped out.. "Everyone tells kids
who are good at math that they should be
engineers.. I was definitely going to be an
engineer," he said.. He also opened up
socially in college by joining a fraternity,
which he later said was "probably the
last thing anyone in high school would
have expected me to do." True to
form, however, academics remained
Norbert's main focus.. He decided to
major in agricultural and biological
engineering while also completing
pre-med requirements.. Although his
mother worked as an accountant for a
utility company, and his father had left
engineering to become a stockbroker,
Norbert's knowledge of business and
investing at this point was limited to
comparing interest rates on personal
savings accounts.
OtherWhatever his father
tried to teach him about Wall Street
did not seem nearly as coherent and
logical to him as math and engineering.
"He was really into technical analysis,
and one of the first things he taught me
was Elliott W ave Theory," Norbert
remembered.
2 " An investment strategy
based on identifying patterns in charts
seemed like loopiness.. If anything, that
made me more skeptical of finance."
Things changed the summer after his
sophomore year.. Back from Cornell and
bored one day, Norbert picked up a copy
"that's crazy, be a doctor"
Norbert Lou grew up north of
Hartford in Windsor, Connecticut,
a long way—geographically and
culturally—from Greenwich and the
other wealthy suburbs now associated
with hedge funds and the state.. Back
then, Windsor's largest employers
included Combustion Engineering,
where Norbert's father worked as a
nuclear engineer, and the H.F .. Brown
tobacco company, in whose fields
Norbert spent one summer picking
leaves to earn money for college.. "I
got paid $5 an hour in 1989, which was
pretty good, especially for a 15-year-old,"
he said.. "The next summer I got a cushier
job indoors, cleaning lanes and removing
garbage at a bowling alley." Windsor
High School, which Norbert attended,
recently ranked in the bottom half of
Connecticut's public high schools;
a quarter of its graduates do not go
on to college.. It was not a privileged
education, but whatever disadvantages
Norbert faced there were more than
offset by the academic expectations
his parents carried with them as
immigrants from Taiwan and China:
"My mom always used to say that I couldn't
even comprehend the level of academic
Behind the Santangel' s Name
Luis de Santangel was the treasurer to the royal
court of Spain in 1491, the year Ferdinand and
Isabella refused for the second time to finance
the voyage of Christopher Columbus.. Dejected,
the then-unknown sailor was on his way to petition
the King of France when a rider intercepted
him with a message: Santangel had convinced the Spanish
monarchs to change their minds.. Santangel' s quiet role in what
became one of history' s greatest investments is the inspiration
for our name.
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2.. Elliott Wave Theory is a popular form of technical analysis that relies heavily on using price charts to forecast future stock prices.. Invented by Ralph Nelson Elliott and
described by him in such books as Nature's Laws: The Secret of the Universe, the theory asserts that investor psychology moves in systematic and predictable wave patterns that
can be exploited to outperform the market.
OtherNorbert spent the rest of his time at Cornell pursuing his unofficial major in finance, making his first stock picks for his mother's portfolio, and finishing his required engineering coursework. "I was working like mad," he said. A summer internship at J.P . Morgan after his junior year cemented Norbert's desire to work in finance. In his senior year he had several interviews with large investment banks such as Morgan Stanley, and was offered a job at a then-unknown hedge fund firm, Bridgewater Associates. "I remember thinking it was this small, unusual place in Connecticut," he later admitted. He turned Bridgewater down, along with the banks, accepting instead a corporate finance analyst position at Brown Brothers Harriman. Founded in 1818, Brown Brothers was once among the largest banks on Wall Street, but by the multibaggers could grow his capital at an extraordinary rate. "It just opened my eyes to what was possible," Norbert said. Returning to Cornell for his junior year in 1994, Norbert loaded his schedule with finance, economics, and accounting courses, while also sending away for dozens of company annual reports and mutual fund prospectuses. The following semester, he made the jump to real money manager when he persuaded his mother to let him manage $60,000 of her retirement money, nearly all of her investible funds at the time. "With Asian parents it's always 'that's crazy, be a doctor,' but she was crazy enough to let her son handle her savings," Norbert said. "That helped a lot early on, because I was able to start investing for real, which forced me to figure out what works and makes sense." of Peter Lynch's One Up on W all Street from his father's bookshelf. The book introduced Norbert to a much better way of looking at the stock market: as a collection of partial ownership shares in actual businesses. " Analyzing stocks by analyzing the underlying companies felt logical," Norbert said. "When Lynch talked about identifying investments by analyzing businesses, that seemed like an approach worth exploring." Lynch argued that stocks in certain fast-growing businesses, when properly identified and analyzed, could far outperform most others. He called them "multibaggers"—stocks such as The Gap, Dunkin' Donuts, and Wal-Mart that had earned investors 10 times their money or more over time. As Lynch's own record managing the Fidelity Magellan Fund demonstrated, anyone who could find future Santangel' s Review | 3 212.365.8730 | info@santangels.com | www.santangelsreview.com
Otherin them would be a good investment,"
Norbert recalled. "It gave me exposure
to a wide variety of companies, and
provided a glimpse of how managements
think about their companies." Working
at Brown Brothers taught him a lot,
but it also gave him a unique chance to
learn on his own. The bank maintained
a library of public company filings that
individual investors could not easily
access in the days before the internet.
In his free time, Norbert could usually
be found in the library researching
stocks for his mother's portfolio.
The portfolio, which typically had eight
positions at a time, did well in its first
two years through 1997. Norbert made
his share of mistakes, but he had several
winners, too, including Intel, which
tripled in price in the two years he
owned it. The portfolio's overall return
exceeded the market by more than ten
percentage points on an annualized
basis. It was an encouraging start for
a 23-year-old, providing early positive
reinforcement that evaluating stocks by
analyzing their underlying businesses
was the right approach for him.
better than anything else
By mid-1997, Norbert was actively
searching for companies that were
buying back their shares, seeing them
as good candidates for his mother's
portfolio. He saw buybacks as a good
indicator that a business was generating
cash and was disciplined about
of his job, which allowed him to view
companies from the perspective of an
actual investor. "Companies would come
in, and they'd say the advantages they
had, and describe why purchasing a stake
mid-1990s, the privately owned firm
was considered a boutique in corporate
finance. "I liked that it wasn't a big
investment bank," Norbert said. "I also
liked how they operated their own private
equity funds, and because they hired only
three analysts a year, they used the same
analysts for both the investment funds
and corporate finance." After graduating
from Cornell in 1996 with the highest
grade point average in his engineering
major, he moved to New Y ork City to
try a career in finance.
The young analyst's investment
banking experience was typical: long
hours and a lot of model building.
Norbert took to the private equity side
Santangel' s Review | 4
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Santangel' s Review
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managers profiled. A one-year subscription,
which includes four profiles, is $1,600.
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Otherreturning it to shareholders. One
day during some downtime at Brown
Brothers, he came across a press release
announcing that NVR Inc., a small
homebuilder, was initiating a stock
repurchase program. When he saw that
NVR's buyback was the latest in a series
that would total $100 million over four
years—remarkable for a company with
a market cap of only $275 million—he
set out to learn more. "Basic common
sense would have led anyone to investigate
a situation where the company was quietly
buying back everything it could," Norbert
said.
In NVR's previous fiscal year, its core
homebuilding operations had posted
a pretax return on tangible capital of
55 percent, twice that of most of its
peers and with much less leverage. For
Norbert, this was another positive sign.
"I had done DuPont analysis in college,
so I knew the basic principle that it was
better to generate more profit with less
capital," he said. NVR's returns were
accompanied by operating income
growth of 148 percent from 1993
to 1996 and a stock price that had
quadrupled during the same period,
substantially outperforming the rest
of the industry. No analysts covered
NVR at the time, so to figure out why
the company was performing so well,
Norbert read several years' worth of the
annual reports of NVR and its peers.
"That was the bulk of the work—and then
just thinking about the facts," he said.
Norbert learned that most
homebuilders were also land
speculators. The dominant industry
practice was for companies to buy raw
land outright, usually with borrowed
money and often well in advance of
actual orders for houses. The companies
then developed the land into finished
lots, with all the necessary zoning
and infrastructure in place, and finally
built and sold homes on those lots.
If the underlying land increased in
value during this multiyear process,
the homebuilders earned extra profits
when the homes were sold. During
bull markets in land prices, these
embedded profits were significant,
especially when fueled by leverage. "It
was hard for homebuilders to turn down
the additional profit available when they
saw a particular deal on land being sold
outright," Norbert noted. "They just
couldn't help themselves."
As successfully as this business model
worked in good economic times,
Norbert realized that there were two
big problems. First, companies had to
tie up a lot of capital in land inventory
for years, which depressed returns on
capital. Second, and more important,
when the homebuilding cycle
inevitably turned down, land prices
would stall, demand for homes would
dry up, and all leveraged builders would
be caught with heavy debt-service
obligations on land that was earning
nothing. In short, the land speculation
element of the homebuilding industry
was an invitation for bankruptcy.
"When housing would go down, all the
builders that had levered up would go
bust and then start over," Norbert said.
NVR was itself starting over, having
emerged from Chapter 11 protection
just four years earlier. By 1997 the
stock market was well aware of this
pattern of boom and bust, and it had
accorded the industry, NVR included, a
low multiple. "Even though the stock was
going up, NVR would perennially trade
at five to nine times earnings," Norbert
Otherhad built a solid reputation over
decades. As a result, NVR could use
its options-only strategy to great
advantage, negotiating favorable deals
with local developers who knew and
trusted the company. Though small
relative to other homebuilders with
national footprints, NVR's geographic
concentration made it dominant in
local markets populated mostly by
small, private competitors. "When you
broke it down to local geographies, NVR
was the largest builder, and they had big
economies of scale," Norbert explained.
The company exploited its scale to
remembered. But what the market
failed to realize, Norbert learned, was
that NVR had a new business model.
"The CEO, Dwight Schar, decided he
didn't want to go through bankruptcy
again," Norbert said. "He hit on this one
idea. And it was a really powerful idea."
Schar's idea was simple: keep the
homebuilding and leave the land
speculation to others. Instead of
borrowing to buy and develop land
into finished lots, NVR would obtain
options to buy finished lots from
local developers, giving it the right
to buy the lots for a fixed price at
a later date. The options typically
cost 5 to 7 percent of the land value,
and NVR usually only controlled
enough land to meet the next 18 to
24 months of projected demand for
homes. Although the cost of options
represented an additional expense that
traditional homebuilders did not incur,
the practice allowed NVR to operate
with almost no leverage while avoiding
tying up capital in land inventory and
assuming far less risk over the course
of a full price cycle. In a downturn, the
rest of the industry would be forced
to take huge write-downs while NVR
could simply let its options expire.
Once a homebuilder got out of the land
speculation business, what remained
was the less glamorous business of
building and selling homes. But, as
Norbert knew, less glamorous did not
mean less profitable. "That sub-segment
was actually pretty decent," he said. "The
main product doesn't really change and
you don't have to invest in a lot of R&D.
If everyone just focused on homebuilding,
they could generate pretty decent returns."
NVR's returns were more than
decent; they were extraordinary. And
as Norbert continued his research,
he discovered why. The company
focused almost exclusively on mid-
Atlantic markets such as Baltimore
and Washington, D.C., where it
gain cost advantages in manufacturing,
advertising and hiring subcontractors.
These cost advantages were reinforced
as the company grew, allowing it to
gain share in its home markets while
also expanding into adjacent markets.
" All of these advantages just accumulated
over time, and now they were growing
fast," Norbert said.
By September 1997, when Norbert
finished his initial research, NVR's
shares were selling for $23 and change.
Because the company disclosed its
backlog publicly, he could determine
Santangel' s Review | 6
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OtherAfter interviewing with several
firms without success, a headhunter
put Norbert in touch with Elliott
Management, a $1.4 billion fund
founded in 1977 by Paul Singer.. From
its roots in convertible arbitrage, by the
late 1990s Elliott had expanded into
various strategies, including merger
arbitrage and distressed debt.. Norbert
knew little about these, but accepted
Elliott's job offer in the spring of
1998.. "It sounded like I would be able to
look at a bunch of different things, and
that I could learn a lot and get a lot of
responsibility if I earned it," he said.
He settled in quickly, and found that
Elliott's environment suited him well.
"It was a serious place that valued hard
work and conservatism.. Everyone was
focused on reducing risk and staying on
top of every detail," he said.
In his spare time, Norbert continued
to look after his mother's nest egg.
With three-plus years of investing
experience under his belt, he decided
to review his performance.. Based on
a rate-of-return analysis of all of his
stock picks, roughly 20 altogether,
he noticed an interesting pattern:
His largest positions had tended to
perform the best, and accounted for
most of the overall return.. "The other
positions, for all the effort of looking
and analyzing and buying and selling
just right, didn't amount to much in
comparison," he said.
No winner was bigger than NVR,
which nearly doubled in the first
year Norbert owned it and was now
approaching half of the portfolio.. But
Norbert was not motivated to sell.. "I
knew taking profits just to take profits
wasn't rational, especially when taxes are
factored in," Norbert said.. Moreover, he
believed that even after NVR doubled,
the right way to analyze it was to weigh
it against all the other stocks he was
looking at.. "The guiding question was:
'Is there a more attractive investment
that its immediate future looked
bright.. " You could see that volumes
were increasing, prices were going up,
and cash flow would be higher in the
next 12 months," he said.. Running
through every element of his thesis,
he concluded that NVR, with its
combination of low risk and high
potential growth, was the best stock he
had found in three years of managing
his mother's portfolio.. NVR had little
debt, was a low-cost provider of a basic
necessity, and had been around for
decades—and yet was growing rapidly.
Despite these advantages, and the
company's willingness to buy back its
stock, NVR traded at only seven times
that year's after-tax earnings.
OtherNorbert
bought NVR over the next two months,
accumulating enough shares to make
the position his mother's largest at 35
percent of her portfolio:
Other"In college I had seen a study that said
a portfolio of six to eight stocks could
get you most of the statistical benefits of
diversification, so I never started out with
the idea that you had to have 50 to 100
stocks to be prudent.. And I hadn't been
drilled into believing that a position
over 5 percent was considered big, which
I might have if I'd started working at
Fidelity or somewhere like that.. I knew
NVR was better than anything else I
had seen to that point, and I knew that
I should buy as much as I could stomach."
Otherbuffett's metaphor
As his two-year analyst program drew
to a close in 1998, Norbert knew he
wanted to be a professional investor.
But he did not see his future in private
equity.. " A lot of the deal flow would come
through brokered transactions, and it's
hard to get great prices that way," he
said.. "I could also see that the real key to
sourcing proprietary deals was through
cultivating relationships, and I didn't
see that becoming a strong suit." Public
market investors did not face those
constraints, so he began to apply for
hedge fund jobs.
Otherfor my mom to buy?'" he said.. With
the company's business model intact,
earnings growing at an extraordinary
rate, and the stock trading at a similar
multiple to when he first purchased
it, Norbert concluded the answer to
his question was "no." So he decided
to keep the entire NVR position, and
even added more in early 1999 when
the stock dipped to $40 per share.
Norbert enjoyed his job at Elliott, and
was excelling at it, but he observed
that Elliott's strategy was highly time-
intensive.. Most of the firm's positions
required constant monitoring by a
team of analysts, portfolio managers,
and traders.. " At Elliott we were
this constant hive of activity," he
remembered.. "It generated substantial
returns for its investors in a way that
is difficult for other funds to reproduce,
but it didn't really suit my nature even
though it was working well."
Norbert could not help noticing how
much easier it was to watch NVR
compound over time, now that the
hard work of analyzing it was already
done.. By March 2000, the stock was
above $54.. "By buying a great stock and
just hanging on, I ended up seeing how
that could work out better than a lot of
strategies," he said.
OtherThat really had
an impact later on how I viewed the
ideal investment.
OtherAround this time,
Norbert began to read the writings of
Warren Buffett and Charlie Munger,
who explained in greater detail what
"a great stock" looked like, thus
reinforcing Norbert's growing sense of
the best way for him to invest.
In their shareholder letters, essays,
and speeches, Buffett and Munger
emphasized the fundamental
importance of owning great
businesses.. The best quantitative
measure of a good business was its
consistent ability to earn high returns
on capital over time, they declared.
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OtherSantangel' s Review | 8
pounce on it. Buffett liked to illustrate
this point with a metaphor:
"I always tell students in business school
they'd be better off when they got out
of business school to have a punch card
with 20 punches on it. And every time
they made an investment decision, they
used up one of their punches, because they
aren't going to get 20 great ideas in their
lifetime. They're going to get five or three
or seven, and you can get rich off five or
three or seven. But what you can't get rich
doing is trying to get one every day."
Buffett's metaphor further reassured
Norbert that his decision to hold on
to NVR was the right one, and that a
highly concentrated portfolio was the
right approach for him. "It gave me a
little more courage to apply it," he said.
"I felt that I wasn't being an irresponsible
lumatic."
propelled it from a company with $70
million in operating profit in 1997 to
one that earned over $270 million in
2000. " You actually want the companies
that have such bountiful reinvestment
opportunities that they don't buy back any
shares," Norbert realized. "I know a lot
of people talk about a company's ability
to reinvest as being important, but I
think even then it's underappreciated.
It's very hard to beat a business that's
compounding at a naturally high rate of
return."
Owning great businesses with the
ability to reinvest was much less work-
intensive than owning a typical Elliott
position. But because these companies
were both rare and rarely undervalued,
Buffett and Munger counseled
patience. They advised investors to
tune out everything else and simply
wait, for years if necessary, until an
opportunity became cheap—and then
Norbert already knew that NVR
earned high returns on capital, but
after reading Buffett and Munger
he gained a deeper appreciation of
its importance. "The Buffett/Munger
emphasis on quality of business and
return on capital really explained why
NVR was working so well," Norbert
said.
Any great business could become
cheap enough to buy and still earn a
good return, but Buffett and Munger
strove to find a certain kind of great
business: one that not only earned
high returns on its capital, but could
also reinvest the cash it generated at
similarly high returns. The "right" to
reinvest capital was the real secret of
NVR's growth, even more than the
share buybacks Norbert had initially
focused on. The company's ability to
plow back the capital it generated into
new and equally profitable projects
under the radar funds: We profile
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These funds tend to escape the attention
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i ntensive r esearch p rocess:
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of hours reviewing source documents,
interviewing fund principals, and speaking
with references for each fund we profile.
u nique s ourcing : Our growing
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benefits of
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Visit www.santangelsreview.com to subscribe or join our mailing list.
Santangel' s Review is sold by subscription,
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Otheris a good healthy baby that is bound
to be thrown out with the bathwater
sometimes," added another member,
who preferred to wait for a better entry
price. Norbert disagreed with both of
them. "Some investors were now doing
the same analysis and coming to the same
conclusions, but if little irrationalities
cancel out your analytical work, then you
really cost yourself a lot," Norbert said.
OtherThe NVR write-up earned Norbert
a membership in the club, as well
as the site's Idea of the Week award.
Both Norbert and the judges were
right about NVR: Within a year, the
stock was up another 140 percent to
$344.50. In only five years, NVR had
become a 15-bagger, while proving to
be a great example of the value of being
patient, investing in great businesses,
and holding on to them. "I was lucky
to buy a stock early on that taught and
reinforced so many good habits," Norbert
said.
OtherA few weeks later, partly to meet the
club's requirement that members
a higher earnings multiple: NVR still
traded at only seven times that year's
earnings. "Sometimes the best investment
opportunities are things that have already
appreciated a lot," Norbert concluded.
The Value Investors Club allowed
its members to comment on write-
ups, and several veterans expressed
skepticism that a stock which had
appreciated so much could still
be undervalued. "I view NVR as a
trading opportunity to be sold on any
run-ups," one member wrote. "This
Otherthe v alue investors club
In 2001, Norbert attended his first
Berkshire Hathaway annual meeting.
Leafing through a free copy of The
Essays of Warren Buffett he had
picked up outside the entrance, he
came across a promotional insert for
the Value Investors Club. Founded
by Joel Greenblatt and John Petry of
Gotham Asset Management, the club
was an online idea-sharing forum for
investors. Applicants were admitted
only after an initial idea write-up
was approved by a panel of Gotham
judges. Intrigued by the site and still
researching equities for his mother's
portfolio at night and on weekends,
Norbert applied in June 2001 with
the stock he still felt was better than
anything else he could find: NVR.
NVR's stock now stood at $143 per
share, more than six times what
Norbert had paid to acquire his
first shares in the fall of 1997. The
homebuilder's business was stronger
than ever, having exploited its scale
advantages to gain even more market
share, and was riding the tailwind of
the early housing boom. NVR was
still more profitable than its peers,
even though they were benefitting
directly from rising land prices
much more than NVR was. Y et the
company's dramatic success had not
convinced the stock market to award it
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Santangel' s Review | 9
3. Norbert's mother kept most of her NVR shares until February of 2007, when Norbert sold them at $711 per share.
Otherpost two write-ups per year, Norbert
followed up with a second idea:
Winmill & Company, a $3 million
microcap fund management firm selling
at a large discount to its cash. Winmill
represented a detour into Benjamin
Graham's "cigar butt" investing, where
the quality of a business matters less
than the value of its liquid assets.
Winmill was the best idea Norbert
could find at the time, and although
it did triple in three years, he did not
envision making cigar butts a large part
of his mother's portfolio. "It's really not
the best way to compound money," he
later said. "Those can be decent when it's
really extreme, but when it comes down to
it you have to ask if it's worth the effort
and attention, or is it better to wait for
something that can be a bigger home run."
An answer came in November 2002,
when Norbert wrote up what he
described as "the first investment idea
in over a year that I have found worth
posting" on the club's site. NII Holdings,
Inc., which owned the international
wireless assets of Nextel International,
was trading mostly ignored with a
small float on the OTC market after
emerging from bankruptcy. Digging
through several hundred pages of
the company's bankruptcy disclosure
statement, Norbert figured out that the
company was trading at only 2.8 times
EBITDA. It was a steep discount for
a wireless carrier that owned valuable
spectrum rights in several Latin
American countries and benefitted
from the network effects related to its
popular "DirectConnect" walkie-talkie
technology. Like the NVR write-up,
NII was voted the club's Idea of the
Week, and it rocketed from $3.41 to
more than $34 in less than two years.
"NII reinforced my focus on hunting for a
small number of large winners," Norbert
said. "That one really compounded at
crazy rates of return, and you didn't need
to do anything except read the bankruptcy
disclosure documents and hold on."
Between 2001 and 2003, and working
in his spare time, Norbert posted five
ideas on the Value Investors Club. All
five beat the market soundly, three won
the site's Idea of the Week award, and
two—NVR and NII Holdings—were
among the top performing stocks in
the entire market during the period.
Norbert's record was among the best
in the site's history, and eventually
attracted the attention of the club's
founders, Joel Greenblatt and John
Petry, who invited Norbert to meet
them in person. Norbert bought all
but one of these ideas for his mother's
portfolio, which otherwise seldom had
much turnover. When he tallied its
overall results at the end of 2003, the
portfolio's total annualized return came
to 38.5 percent over nearly nine years.
His mother, who had been crazy enough
to give her son $60,000 while he was
still in college, was now a millionaire.
Her portfolio's growth erased any
remaining doubts Norbert had about
his ability to apply the punch card
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Otheraccompany managing outside money.
He came up with a fund structure and
set of terms that, while unconventional,
was designed to allow him to behave
as if he were only investing his own
money. Norbert decided he would
report his performance to limited
partners only twice a year. "If you have to
report monthly, you start being concerned
about what the monthly numbers are
and it's just hard to be unaffected by it,"
Norbert said. "Everyone thinks they
are immune, but if you are checking the
quotes every day or even every month,
it's just a bad habit." He also knew
that the vast majority of hedge fund
withdrawals happened on December
31 so he decided to make his new
fund's withdrawal date June 30. "It's
to try to avoid this year-end redemption
madness," Norbert explained. "The idea
was if everyone in the hedge fund universe
ever tried to redeem on December 31, I
didn't want to be facing the same issue."
Finally, he wanted an extra restrictive
lock-up policy. It required initial
investors to keep their money in the
fund for two years. " Actually, it's a little
worse," he admitted. "If you invest in
December, it would take two and a half
years to get to the point where you could
redeem on June 30." After that, investors
who did not withdraw had to commit
to the fund for another two years—and
then continue to recommit for two-
year periods in perpetuity. "I wanted to
approach. "The counterargument some
people make to the punch card approach
is that you can never know in advance
what your best ideas are," Norbert said.
"But that just didn't seem to be what I was
experiencing."
At the end of 2003, Norbert, who by
then had been promoted to portfolio
manager, was offered the opportunity to
help launch and run Elliott's new Asian
office. Fearing that administrative
duties would take away from time spent
on research, and worried that his main
advantage as an investor—his diligent
reading of complex documents—
would suffer from language barriers,
he declined the offer. The decision
prompted a period of introspection
about his future, and it culminated in
Norbert's resignation from Elliott in
early 2004. "Continuing at Elliott would
have been lucrative, but by that point I had
saved some money and wanted to invest it
the way I had my mother's portfolio," he
said.
Following an extended vacation
through South America, Norbert
returned to New Y ork. He then met
with Greenblatt and Petry again. They
offered to help him set up a partnership
that would allow Gotham's own fund of
funds, as well as other outside investors,
to invest alongside him. Norbert was
interested, but he wanted to minimize
the negative influences that can
weed out those who weren't the type who
could be long-term holders," he said.
Norbert proposed these terms to
Gotham, along with another decision
he had made: he did not want to
hire any analysts, planning to do all
of his own research. "I didn't want to
remove myself from the critical details
of an investment by installing a layer of
analysts," he said. Greenblatt and Petry
agreed to all of these terms, and on June
1, 2004, Punch Card Capital launched
with $10 million under management,
with Norbert working from Gotham's
office in New Y ork City.
multiple forces Working
together
A few years before he started Punch
Card, Norbert had read a speech
in which Charlie Munger reverse
engineered the success of the Coca-
Cola Company. Even though Munger
did not intend it as a stock pitch,
Norbert later called the speech "the
best stock write-up ever." Unlike almost
everyone else on Wall Street, Munger
spent no time focusing on the balance
sheet, income statement, or earnings
multiples. Rather, he spoke almost
exclusively about qualitative factors,
such as economies of scale, universal
appeal, and a strong brand that helped
turn Coca-Cola into the world's most
dominant beverage company. " You can
identify certain business momentums in
the real world that aren't necessarily in
the financials and allow for sustained
returns on capital," Norbert learned. He
had already seen business momentums
at work in some of his biggest winners:
economies of scale in NVR, for
example, and network effects in NII
Holdings. Norbert also realized that the
qualitative factors that drive sustained
returns on capital are not always obvious
at first. "NVR's management didn't even
know how great the company was,"
Norbert noted. "There is no universal test
for a great company." Another lesson of
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OtherSometimes alternatives were not even available.
OtherWith Munger's lessons on the advantages of a branded beverage company in mind, Norbert had already read the annual reports of several beer companies, including Colombia's Bavaria, Chile's CCU, Heineken, and Anheuser-Busch. This was despite the fact that none of them looked cheap at the time.
OtherAt a lot of other funds, people run from fire to fire looking at stuff that's blown up, trying to ascertain whether they are good businesses. I try to learn about high-quality companies in advance. My time is pretty unstructured, and I can go months without doing any trades at all, so I can afford to read about companies that I think are good and then just wait.
OtherIn the summer of 2004, Norbert read in a press release that Quinsa, the company that brewed Quilmes beer, was pursuing a Dutch tender for a large portion of its shares. As with NVR, the news was a signal for Norbert to take a closer look.
At the time, Argentina was a pariah among foreign investors, having defaulted on its sovereign debt in 2001 and, in the following three years, experienced a currency devaluation and rampant inflation.
OtherYou would just say 'Argentina' and people would stop listening. It was pretty off-limits.
OtherInterest rates on Argentine debt were sky-high and the country's stock market traded at depressed levels. All of which gave Quinsa, whose stock was also illiquid, one of the lowest earnings multiples of any beer stock in the world, at six times operating income. Norbert did not consider himself an expert in macroeconomics, but as he thought through the conventional wisdom, he decided that Argentine stocks did not have to be off-limits to him.
OtherBecause I am naturally suspicious that conventional wisdom might be wrong, the fact that it was in Argentina didn't prevent me from
Otherof multiple forces. He did not have to wait long for one such confluence, which led to the largest of Punch Card's handful of positions in its first three years.
One of the countries Norbert visited just before starting Punch Card was Argentina, where he noted the ubiquity of Quilmes, the local beer.
OtherI remember seeing it everywhere.
OtherMunger's speech: on those occasions when several of these qualitative factors occur together, the results can be outstanding.
OtherSupernormal results are usually achieved through the combination of multiple forces working together. While these situations occur only rarely, Punch Card Capital was set up to find them.
OtherWhen you can be really patient and selective, you have the luxury of waiting for that confluence
OtherThere is no more cost-effective way
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fund capabilities than by subscribing
to Santangel's Review. The writer/
reporters are not journalists
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but rather investment professionals
turned investigative reporters.
They understand the investment
business; how to conduct thorough
and thoughtful due diligence. And,
they discover superb managers plying
their trade under the radar screen who
likely have never raised capital by any
means other than word of mouth.
The lengthy quarterly reports are well
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A CIO would be proud of his/her own
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caliber. I can, even though it is not in
my self-interest, highly recommend
this publication. Just don't tell too
many of your friends!
– Jay Namyet
Chief Investment Officer, University of
Oregon Foundation
Otherlooking," Norbert said. He knew that
a country's sovereign bonds could be
mispriced just like any other publicly
traded security, that many of the
country's macroeconomic statistics
were superior to those of the U.S.,
and—perhaps most important—that a
country's problems did not necessarily
affect all of its companies. " A critical
thing was having some belief that just
because it's Argentina doesn't mean you
can't have a good company, and if the
country blows up it doesn't mean all the
companies will be a disaster," he said.
Norbert began a deep dive into
Quinsa that took several weeks,
during which he read everything he
could about the company and the
alcoholic beverage industry. Founded
in 1888 and domiciled in Luxembourg,
Quinsa enjoyed a market share of 80
percent in Argentina and almost 100
percent in the neighboring countries
of Bolivia, Paraguay, and Uruguay—
extraordinary for any company without
a government-sanctioned monopoly.
Norbert noted that the dominance
was not unique to Quinsa; rather, it
fit a pattern that existed for many beer
markets worldwide. "One of the things
that is so special about beer is there is
this natural tendency for the industry to
consolidate and for all the advantages to
accrue to the largest player," he said.
Norbert attributed the natural
tendency to two factors. The first was
beer's inherent status as a product
that consumers selected—with the
help of massive advertising—based
on its brand and popularity. "People
go around saying 'I'm a Budweiser
man,'" Norbert said. "They identify
with it." And because even expensive
beers take up only a small fraction of
a consumer's income, it is hard for a
competitor to underprice the market
leader successfully. "It's really rare to
see someone ask what the prices are when
the bartender says 'What do you want
to drink?'" Norbert said. "Even a small
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Otherobservation like that tells you a lot."
The second factor was the massive
and self-reinforcing economies of
scale a leading beer company enjoys
in its local market.. Quinsa spent
more on advertising, including its
long-time sponsorship of Argentina's
beloved national soccer team, than its
competitors earned in total revenues.
But because those advertising expenses
were spread over a huge volume of
beer, Quinsa was actually the lowest-
cost advertiser on a per-serving basis.
The company also spent far less per-
serving than its competitors spent on
bottles, caps, barley, and other inputs
of the brewing process, an advantage
that contributed to the highest gross
margins of any beer company in the
world.. Finally, Quinsa's vast distribution
network, which competitors could not
afford to match, ensured that Quilmes
beer was available everywhere in its
markets where consumers wanted a
drink.
T o Norbert, the combination of
brand power and economies of scale
made Quinsa nearly invulnerable to
competition.. Not even well-financed
overseas competitors had made a dent
in its market share.. For Quinsa, the
dominance translated into a consistent
60 percent pretax return on capital, not
to mention a company that had survived
more than a century of wars, military
coups, and hyperinflation.. "When a
company has been around for decades,
people overlook how meaningful that proof
of durability is," Norbert said.. "There are
underlying reasons why it has survived,
and there are intangible advantages it
has developed that are sometimes not fully
appreciated."
If the thesis had stopped there—a
dominant brand in an industry that
rewarded dominant brands, selling at
an artificially low valuation—it might
have been compelling enough for many
value investors to add Quinsa to their
Buenos Aires, had controlled the
company for generations, content to
run the company without maximizing
its profits.. For years, the Bembergs had
neglected to raise the price of Quilmes
enough to keep up with inflation, which
in inflation-prone Argentina meant
that the product kept getting cheaper in
real terms.. "There was this latent pricing
power building up," Norbert said.. And
best of all, the pricing power was finally
being unleashed.
In 2003, the Bemberg family entered
into a put/call agreement with AmBev,
a Brazilian brewer that merged with
Belgium's Interbrew one year later to
form InBev.. The agreement gave the
Bembergs the right to sell their stake
in Quinsa to AmBev, and at the same
time, it gave AmBev the right to buy
those same shares on certain future
dates in the coming years.
OtherThe details
were very complicated, but the net
effect was simple: At some point in the
future, the Bembergs would choose or
be forced to sell their Quinsa stake to
InBev.
The most crucial part of the put/call
agreement was the exercise price.. The
Bembergs' stake would not change
hands at a fixed price.. Rather, the
ultimate price would depend on a
complicated formula that Norbert
unearthed in an exhibit attached to an
SEC filing.. "SEC filings typically have
many exhibits with potentially hundreds
of pages of legalese that people don't like
sifting through," Norbert said.. When
he parsed the formula, he realized that
it varied directly with Quinsa's future
level of consolidated EBITDA.. The
higher the EBITDA, the higher the
change in control price, which meant
that for the first time in years, now
that they planned to sell their company ,
the Bembergs were incentivized to
maximize Quinsa's earnings.. Raising
prices was the easiest way to do just
that.
portfolios, had they found it.. But as
Norbert continued to learn about
Quinsa, he discovered a final factor at
work that would earn the company a
punch in his punch card.
the po Wer of pricing po Wer
Norbert knew that the vast majority
of public companies could grow their
revenues only by growing expenses
as well.. "I would read about AT&T or
something and get frustrated," he recalled.
"I'd see that revenues went up 8 percent, but
then I'd see that operating expenses went
up by more." These companies either had
to spend on labor and physical capital to
grow, or they had to raise prices to keep
up with cost inflation.
But there existed a minority of
companies that could grow revenues
without increasing expenses.. Most did
it through operating leverage, growing
volume over a large fixed cost base.. The
rest did it through true pricing power,
enjoying the rare ability to raise prices
in real terms without sacrificing volume.
The effect was powerful.. If a company
earning 15 percent operating profit
margins raised prices by just 5 percent
a year, while holding volume and
expenses steady , its operating income
would nearly triple in five years.. That
kind of pricing power, Norbert realized,
was a huge and often overlooked driver
of growth in intrinsic value:
"Since the vast majority of companies don't
have pricing power, people are not used to
seeing it.. And the end price of a product is
not always well known or monitored or
disclosed by a company.
OtherAnd maybe there's
a lack of appreciation for the math.. But
pricing power is so vital.. It's such a simple
thing, but it can profoundly increase cash
flow."
OtherQuinsa, Norbert discovered, was one
of those rare companies with true
untapped pricing power.. Its majority
shareholder, the Bemberg family of
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Otherthe V alue Investors Club in July 2005,
a decision he later regretted when the
stock subsequently rose, forcing him
to pay more for his future shares. "I
shouldn't have written it up," he said later.
"The situation kept improving." At this
point, Punch Card's 35.7 percent net
annualized return in its first 18 months
was attracting interest from potential
limited partners. But Norbert liked
Quinsa so much that he turned down
the capital rather than dilute Quinsa's
concentration in his portfolio. "The stock
was a little bit illiquid, so I didn't know
if I could buy more if I had more capital,"
Norbert said. "Quinsa was my best idea,
and I didn't know if my second or third or
fourth best idea—that I would have had to
By the time Norbert began his research
on Quinsa in the middle of 2004,
the process was already underway . In
March 2003, Quinsa raised prices by 10
percent, followed by another 10 percent
in September, and a third increase
the following year. Volumes went up
despite these price increases, proving
to Norbert that the company's pricing
power was real. Y et Quinsa's stock
still traded at only six times operating
income. Quinsa's low risk, low valuation,
high returns on capital, and massive
untapped pricing power provided a
textbook example of the combination
of forces that Munger had spoken of
in his speech. "It was kind of crazy,"
Norbert said. "Quinsa's market share was
tremendous. It was one of the lowest-cost
producers, it had all this untapped pricing
power—and it was the cheapest of every
single beer company in the world." He
started buying Quinsa shares in August
2004, and quickly accumulated a 15
percent position for Punch Card, at
an average price of $17 per American
Depository Receipt.
In the year and a half after Norbert
first bought Quinsa, the stock rose to
over $30. The company's EBITDA,
already up 48 percent year over year in
2004, rose another 40 percent in 2005
as Quinsa continued to raise prices,
grow volume, and keep expenses in line.
Management was sharply increasing
capital expenditures, a move not
penalized by the put/call formula, but
that would lift future EBITDA and
lead to a higher price under the formula.
At the same time, the company was
buying out its minority interests,
which would also increase consolidated
EBITDA as defined in the formula. "It
seemed clear that Quinsa's owners were
focused on maximizing the company's
value under the formula," Norbert said of
the moves he noticed. Punch Card kept
buying shares, bringing the position
to over 20 percent of capital. Norbert
liked Quinsa enough to write it up for
add to—would be as good as Quinsa."
In early 2006, with the ADRs trading
at $37.65, the Bembergs announced
that they would sell their controlling
stake in Quinsa to AmBev, at a price
under the put/call formula of $67.07
per ADR. It was a great deal for the
Bembergs, but the announcement said
nothing about the fate of Quinsa's
minority shareholders, who owned the
9 percent of the company that AmBev
was not buying. Uncertainty about
whether AmBev would also make an
offer for the minority shares weighed
on the stock price, which increased to
only $44 after the announcement.
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Santangel' s Review | 15
Otherhelps sometimes to show up because they
see you're serious and not some hooligan."
The meeting was inconclusive, but in
December of 2007, AmBev finally
acquiesced. The brewer's parent company
InBev was in the process of trying to
buy Anheuser-Busch, and the brewer
could not afford any negative publicity .
AmBev agreed to pay Punch Card and
other minority shareholders $82.50 per
ADR—nearly five times what Norbert
had paid for his first Quinsa shares
in August 2004. Although both the
Bembergs and Punch Card ultimately
received a high price for their shares,
Norbert believes that neither was the
biggest winner. "InBev will get the
best result as the ultimate owner of the
operations of Quinsa," he said. "It's usually
so much better to hold these great businesses
for decades—and let the dynamics of the
business compound operating profit at a
high rate."
At the beginning of 2008, roughly the
mid-point of Punch Card's life to date,
the fund's net annualized return stood
at 27.0 percent. Three new investors
had joined the partnership the previous
year, which along with additional
contributions from Gotham and
internal compounding brought assets
under management to $176 million.
Norbert was now living in Orlando,
Florida, where his parents and several
other family members had moved, and
which he discovered was a good place
to practice his style of investing. "In
New York everyone works at a hedge fund,
and a lot of people are constantly discussing
investment ideas," he said. "It's hard not
to be subconsciously influenced, and it's
not optimal when your strategy is to wait
around and not do anything until it makes
a lot of sense." He rented a two-room
office near his house, in a building next
to a supermarket, and decorated it with
some vintage Quilmes advertisements
he had bought as souvenirs for himself
and his fellow Quinsa shareholders.
public relations nightmare and make a fair
offer." He teamed up with Quinsa's two
other largest independent shareholders,
Duma Capital and Bleichroeder, and
began a public campaign directed at
both Ambev and InBev. "I thought if
there was someone publicly shaming them,
it would increase the odds of a fair outcome,"
Norbert said.
It seemed as if Norbert's efforts had paid
off when at the end of 2006, AmBev
offered to pay Quinsa's minority
shareholders the same $67.07 per ADR
that it had paid the Bembergs. But
the transaction was scheduled to close
in the spring of 2007, a full year after
the Bembergs had sold their shares. In
the interim, Quinsa's EBITDA had
continued to increase and Norbert
believed the $67.07 price was no longer
enough. "The results had improved and
time had passed, so they couldn't say that
paying $67.07 per ADR then was as
fair as paying $67.07 the year before. It
was not really the same compensation,"
Norbert said. He and the shareholder
group rejected the offer and pressed for
a higher price.
Norbert flew to Argentina in August of
2007 to make his case in person. "I sort
of invited myself down there," he said. "It
Believing that Luxembourg law favored
mandating AmBev to make a fair offer
for the minority shares, Norbert bought
more after the announcement, bringing
the Quinsa position to 40 percent of
Punch Card's capital, the fund's biggest
position by far. The fund was now
Quinsa's largest outside shareholder.
Norbert made inquiries about whether
an offer was forthcoming, and when he
heard nothing, he began to be suspicious.
He worried that AmBev could try to
induce a temporary drop in Quinsa's
operating results, and then just scoop up
the shares it didn't own after the stock
plummeted. "It wasn't like you were going
to be a silent partner alongside Buffett," he
said. "They were eventually going to try to
buy out shareholders at the best price they
could get."
Norbert began to press AmBev to offer
the same price to minority shareholders
as it had offered to the Bembergs,
and he hired lawyers and an advisory
firm to work on his behalf. "I didn't
have an absolutely bulletproof case that
AmBev would have to make an offer
for the minority shares," Norbert said.
"But if you're an upstanding Global 500
company like AmBev's parent InBev was,
and wanted to preserve your reputation
as a desirable acquirer, you would avoid a
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Otherbecome profitable in 2004, earning
operating margins of 10 percent on
revenues of $180 million. At that
level of profitability, the company
was trading at a whopping 66 times
normalized earnings based on its
expected IPO price. But Norbert could
see that Morningstar's subscription
growth, pricing power, and operating
leverage could combine to produce
geometric growth in cash flows. He
also noted that the company's CEO,
Joseph Mansueto, was a long-time
Buffett acolyte who operated the
company with shareholders in mind.
" You could see a lot of Buffett influence
throughout the company," he said. "That's
really attractive."
As Morningstar's IPO, structured as a
Dutch auction, drew near, Norbert did
extensive research and decided to make
a bid for some shares. "I recognized that
there were qualitative factors that made
it worth paying up for," he said. "But I
had to set a cut-off point. I was willing to
per year, and Norbert believed that,
like Quilmes beer, its products had
untapped pricing power. "I remember
thinking the products were a bargain,"
he continued. "The customer base could
really absorb significant percentage price
increases, because the expense was not
significant relative to the improvement
in returns they could generate from
the information." The customers also
paid for their subscriptions up front,
generating "float" that the company
used to fund its growth.
Morningstar had spent 20 years
compiling its databases at significant
expense, dampening profits. But
Norbert knew that once the company
made that initial investment, the same
data could be sold over and over again
to different users with little marginal
expense or additional capital required,
and could also be repackaged and
sold to different types of customers.
"Those databases were enduring sources
of revenue," he said. The company had
risks of a card puncher
The ideal Punch Card investment is a
company that, like NVR and Quinsa,
can compound its intrinsic value at an
extraordinary rate for years. Because
such investments are rare, and Punch
Card is set up to bet big on them, errors
of "omission"—in which Norbert finds
a "punch" yet for some reason does not
buy—have a real opportunity cost.
Norbert's most notable such error was
his failure to buy Morningstar Inc.
when it went public in May 2005. The
company was widely respected in the
investment industry for its databases
and rankings of mutual funds, stocks,
and other investment products,
information that it packaged and sold
by subscription to individuals and
institutions. "The Morningstar brand was
really important and difficult to replicate,"
Norbert said. "They were an established
seal of approval, and people were willing
to pay for the ratings and analysis." Its
revenue was growing by over 20 percent
OtherFounded by two former hedge fund analysts, Santangel' s Review provides due diligence
on funds and their managers that is generally unavailable elsewhere. We pay particularly
close attention to the specific investments a fund ha s made – both winners and losers.
We believe that the most important thing to know about a fund is not its record, but
how that record was achieved.
Othersubscribe to
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Otherpay $13 to $14 per share." However, the
auction priced at $18.50 and the stock
drifted higher throughout the day.
Norbert was unwilling to chase it. "It
was a higher multiple of operating income
than I was comfortable with," he said.
Unfortunately, Norbert's cut-off point
proved too conservative: Morningstar's
IPO price of $18.50 turned out to
be the lowest the stock ever traded.
By the end of 2007, the stock was
trading at $80 per share, after revenue
nearly doubled and operating income
increased 150 percent in only two
years. "I was foolish," Norbert admitted.
"I severely underestimated how well it
could do and should have seen that it was
actually reasonably priced relative to its
future potential."
Many investors regret "the stock
that got away," but such errors are
especially painful for Norbert because
of the disproportionate effect one great
investment can have on his overall
performance. For example, NVR's
impact on his mother's portfolio was
so great that had every other stock she
owned at the end of 1997 immediately
gone to zero, the compound annual
return of the portfolio as a whole over
the following decade would still have
exceeded 20 percent.
Notwithstanding the ability of Punch
Card's winners to overcome its losers,
Norbert does not tolerate losers as the
inevitable cost of finding winners, as
a venture capitalist might. He strives
to avoid stock-specific mistakes by
seeking out companies with low
leverage, low valuation, and a high
degree of certainty about their futures,
and by trying to understand them
extremely well. Sometimes, though,
his judgment about a business proves
incorrect, and he uses a "punch" on the
wrong company.
4
In late 2005, Norbert bought a
significant position in ZipRealty, a
residential real estate broker founded in
1999. For decades, real estate brokerage
firms employed armies of agents who
worked from offices, generated their
own leads, and showed houses to
potential buyers. ZipRealty hoped to
upend the traditional model by using
web-based technology to lower costs
dramatically. Its website, which listed
detailed information on houses for
sale, generated a large volume of traffic
and drove potential buyers directly to
ZipRealty's brokers at a fraction of the
cost of traditional bricks-and-mortar
lead generation. Since ZipRealty
OtherSantangel' s Review | 18
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4. Ambassadors Group, which Norbert describes as "the fund's most disappointing stock," has been covered extensively in Punch Card's letters to partners and is not discussed in
this profile. At the time of publication Punch Card no longer owned the stock.
Otherthe increased productivity that was
supposed to make up for the lower
fees they earned per transaction. "The
ZipRealty agents would get leads cheaply
through the website, which was good,
but then they would still have to show
the customer roughly 14 houses before
the customer made a bid, which was not
much better than traditional brokers,"
Norbert said. "The productivity was
slightly higher, but it just wasn't high
enough." Despite its new technology,
ZipRealty's total expenses did not look
much different from those of its old-
fashioned competitors. "It turns out
that there isn't much you can do to take
out costs in real estate brokers," Norbert
realized. "The more I learned, the less it
seemed like ZipRealty's business model
was revolutionary or sustainable. I
should have realized the problems much
sooner than I did."
Norbert exited the position by
February 2008, at an average price of
$6. Three and a half years later, the
thought ZipRealty had a chance to
replicate Schwab's success in the real
estate brokerage business. If ZipRealty
could continue to attract and keep
customers through lower fees, Norbert
predicted it would eventually be able
to dramatically increase its share of the
highly fragmented real estate industry.
"The industry was huge and they only
had a small percentage of it," he said. "I
thought the opportunity to roll this out
was great." Punch Card began buying
the stock in November 2005 at around
$8 per share.
After two years, however, it became
clear to Norbert that even though the
company's 20 percent discount was
attracting home buyers, ZipRealty
was having trouble lowering its costs
enough to make its sales profitable.
It turned out that the money
ZipRealty saved on office space and
advertising relative to its traditional
competitors was not significant. Nor
could the company's brokers achieve
clients had already seen the houses
on the internet by the time they met
their ZipRealty broker, the agent could
on average sell a house faster than the
competition. The savings and increased
broker productivity was then passed
along to home buyers in the form of a
20 percent discount off the traditional
6 percent broker's commission—a huge
savings for what is generally the largest
investment an individual will ever
make.
ZipRealty was not yet profitable in
2005, but it was earning returns on
capital of 100 percent in its most
seasoned markets, which indicated that
the company's new business model
was working. As Norbert studied
the company, it reminded him of
The Charles Schwab Corporation,
which during the late '70s and early
'80s, had become the country's largest
stockbroker by using information
technology to lower costs, then passing
on those savings to customers. Norbert
OtherMost people think of teen retailing as a fickle industry prone to fads," Norbert said. "But several generations of teens had seen Abercrombie's products and they all were willing to part with a large portion of their money to buy them."
OtherEverything from the lighting in the stores to the pricing of the products to using shirtless models in stores," Norbert said. "They created an upscale aspirational brand, and whatever they put their name on became popular."
OtherZipRealty eventually realized that the discount model was not sustainable, and finally eliminated the discount approach in 2011," Norbert said.
OtherThey are harder to identify [than companies that have been around forever], and I am not quite as good at it," Norbert said. "Sometimes you don't buy it and it's a Morningstar, and sometimes you do buy it and it's a ZipRealty."
OtherThe great thing about retailers is once you perfect a concept, you can just roll it out and replicate it," Norbert said. "I felt like Abercrombie had a good chance to reinvest future cash flows at the same high rates of return it had achieved in the past."
OtherSame-store sales is a short-term metric that is not always directly related to profitability," he said. "No one really cared that they were generating high returns on capital, were really cheap year after year, and would grow earnings."
Other2008, the stock dropped, and Norbert
added to his position throughout
the year, believing the weakness
represented a buying opportunity.
It turned out to be a bad decision.
Over the previous few years, while
Abercrombie had been ramping up
its growth in new stores, a group of
competitors, including American Eagle
and Aeropostale, had been successfully
copying its marketing methods and
clothing styles.
5 When times were
good, there was enough apparel
spending to support three growing
specialty-teen retailers.. But when the
recession hit, it became clear that the
increased competition was starting
to damage Abercrombie, especially
since Aeropostale was willing to use
promotional pricing to drive volume.
After missing its earnings numbers,
Abercrombie's stock price plummeted
to below $20 before Norbert sold it.
Questioner"It turned out not to be as bulletproof as
I thought," he said.. "I'm pretty sure in 10
years the company will still be around, it
will have a lot of stores in Europe and
Asia, and its cash flows will certainly be
higher.. But I bought it expecting a certain
rate of return over the next decade and it
was set back because of the recession and
how much progress the copycats made."
Otherthe ride y ou should expect
The Abercrombie mistake, which
cost Punch Card permanent capital,
coincided with a period in which the
fund also experienced a temporary loss
of capital.. Part of this temporary loss was
due to Norbert's reluctance to engage
in short selling.. In his 2008 year-end
letter to Punch Card's limited partners,
Norbert explained why the partnership
has almost never shorted stocks.. He
noted that a concentrated "punch card"
approach to shorting mirroring his long
philosophy would be extremely difficult
to carry out.. "It would require taking large
individual short equity positions, which
would introduce an unpredictable amount
of risk for the overall portfolio," he wrote.
He does not believe that maintaining
a more diversified portfolio of shorts,
an approach adopted by most hedge
funds, was a better alternative: "I think
this is an illusory solution," he continued.
"Each additional position has theoretically
unlimited loss potential; the difficulty
of carefully researching the increased
number of positions is increased; and when
markets move against short-sellers, the
positions all become highly correlated, so the
diversification does not provide protection
when it is most needed."
In addition to avoiding short selling,
Punch Card does not attempt to
hedge market exposure by liquidating
positions and staying in cash until a
better time to buy stocks presents itself.
"If you are picking individual securities
on a fundamental basis, and the occasion
presents itself to buy one at an attractive
price for the long-term, and you pass because
you are trying to time a short-term market
view, then in a way you are avoiding your
duty to stick to the value investing principle
that you set up," Norbert said.
Norbert is not completely indifferent to
such short-term swings, as they create
the opportunity for a strategic or private
equity buyer to "steal" a business he' d
rather hold for a long time.
OtherIf someone
else is interested in a company I own, I do
worry about the stock getting knocked down
and then that setting some historical moving
average for an investment banker to use
in a valuation opinion," Norbert said.
However, for the most part, exposure to
short-term swings is "the ride you should
expect" when investing in Punch Card,
he said, and that is something he takes
care to make clear to his investors.. "The
fund will limit itself to investors who are
not concerned with short-term results," he
wrote in his first letter to partners in
2005.. "It will stick to this practice even if it
means fewer assets to manage."
The combination of stock-specific
mistakes and short-term swings caused
Punch Card to post a 35.9 percent net
loss in 2008, reducing the fund's net
annualized return since inception to
9.4 percent.. The partnership's largest
investor, Gotham's fund of funds, was
forced to redeem capital from Punch
Card in order to meet its own redemption
requests.. Although Gotham's principals
maintained their own personal
investments in Punch Card, the
redemption and the portfolio's decline
brought assets under management to
$60 million.. However, each of Punch
Card's remaining investors stuck with
the fund.. "When you have LPs, it's a
massive burden on your conscience because
you worry about the returns they'll receive
during their part of the Punch Card ride,"
he said later.. "I'm glad the remaining LPs,
including the Gotham principals and their
families, held on through the worst part of
the downturn."
6
Norbert took away several lessons from
Punch Card's most difficult period.
For one thing, he learned to care more
about the liquidity of a stock.. "I used to
think that the liquidity of an underlying
security didn't really matter, because if you
plan to hold it for a long time, it shouldn't
matter that you can't trade in and out of it
every day or month," he said.. But, as he
discovered in 2008, illiquidity makes it
difficult to swap out of a position when
you find something better to buy .. "I don't
avoid illiquid things now, but there is a
potential opportunity cost that I now take
note of that I previously did not place any
weight on." He also learned that it was a
mistake to rely so much on one limited
partner whose sudden withdrawal could
affect his ability to deploy capital.. "I
probably should have spent more time
trying to diversify the LP base the first few
years of the fund, when the performance
record was 37.1 percent net per year." A
Santangel' s Review | 21
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5.
OtherAmerican Eagle was a good enough copycat that Norbert bought some of its shares in 2007.. He sold the position at a small loss in 2008 to redeploy capital elsewhere.
6.. In 2009, to accommodate existing and prospective investors, Norbert changed Punch Card's performance reporting policy from semi-annually to quarterly.
Othersomething that is compounding at a high
rate and then sitting back."
OtherAlthough Punch Card also earned
some profits that year by buying a few
select distressed bonds, Norbert's main
goal during 2008 was to latch onto
something that would compound at
a high rate. He established a position
in Burlington Northern Santa Fe,
the largest railroad company in the
western United States. Burlington
Northern had been around forever and
was just starting to unleash untapped
pricing power that Norbert believed
the market did not fully appreciate.
"Burlington Northern's prices had actually
fallen for decades and only recently did
prices start to reverse after the industry
deregulated and consolidated," Norbert
said. He bought a position for Punch
Card in early 2009. With pricing
power and a monopoly-like position in
its geographic areas, Norbert expected
Burlington Northern to compound
at very high rates for years to come.
However, in the fourth quarter of
2009, he found out that his newest
"punch" was being stolen by another
punch card investor: The company
announced that it was being acquired
by Berkshire Hathaway. Norbert
elected to take Berkshire Hathaway
shares in the merger, giving him the
chance to continue to own Burlington
Northern indirectly while also getting
the services of the world's best capital
allocator at what he considered to be a
bargain price.
OtherPunch Card rebounded from 2008
by earning 57.1 percent net in 2009,
bringing the fund back above its high-
water mark. The fund's comeback
continued in 2010, with a 28.9 percent
performance, mostly from stocks
that remain in the portfolio today.
The fund currently has six significant
positions, four of which are discussed
in this profile. Most of the positions
have been knocked down in the recent
Othershould Bear's shareholders vote down
the merger, J.P . Morgan would still be
on the hook for guaranteeing Bear's
liabilities. "I remember thinking 'this is
crazy' and immediately worrying about
where it was going to start trading
tomorrow. It was clear to me that it was a
mistake," Norbert said.
OtherThe next day, Bear's stock was already
trading above the $2 deal price on
rumors that Bear's bondholders were
buying shares to make sure the deal
would go through. Punch Card bought
one million Bear shares at an average
price of $5.49 per share, sizing the
position smaller than usual. "With
things like this, it could still blow up for
multiple reasons," Norbert said. He
knew there was still a risk that J.P .
Morgan wouldn't raise its bid, and he
considered starting a public campaign
to alert Bear's shareholders to the
mistake in the contract. At one point,
he even tried to contact Joe Lewis,
the well-known British investor who
owned 7 percent of the company. But
before long, J.P . Morgan recognized its
mistake and made a second offer for the
company at $10 per share. Even though
Punch Card nearly doubled its money
in less than two months, Norbert
considered the position a detour from
his fundamental strategy: "I prefer to
wait around for good businesses, but on
rare occasions these unusual opportunities
come up and are hard to pass up," Norbert
said. " You can generate excess returns that
way, but it's not as good as latching onto
Othermore diversified investor base would
have given Norbert the flexibility to
be more aggressive in 2008, instead of
having to play defense and worry about
redemptions.
OtherAlthough 2008 was difficult for
Norbert, it also allowed him to find some
great bargains. Several of his purchases
during the crisis period were departures
from the normal Punch Card-type
investing style, more closely resembling
special situations. The most interesting
purchase was the stock of Bear Stearns.
On Sunday, March 16, 2008, with the
markets in a state of near-panic, J.P .
Morgan announced a deal to acquire
the investment bank at the fire-sale
price of $2 per share, in a deal brokered
by the federal government. Like many
investors, Norbert followed the deal in
the newspapers. Unlike many investors,
when the merger documents were
released on Bear's website the following
T uesday, he decided to read all of them.
"It's my nature," he admitted. "I read a
lot of stuff, including footnotes." Buried
among the minutiae of the guarantee
agreement, Norbert noticed a crucial
detail: As part of the merger, but before
the deal actually closed, J.P . Morgan
agreed to immediately guarantee all
of Bear Stearns's liabilities. However,
the agreement neglected to release
J.P . Morgan from its guarantee
obligation in the event the merger was
not approved by Bear's shareholders.
In other words, as Norbert realized,
OtherSantangel' s Review | 22
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Othergroup of insurance companies, which
regularly generate underwriting
profits—roughly $1.8 billion per year
on average since 2002. Norbert believes
that these cash flow streams, while
lumpy, deserve an earnings multiple of
their own. The final piece of Berkshire's
value is one that, in Norbert's opinion,
many investors do not fully appreciate.
Berkshire's insurance companies not
only generate underwriting profits,
but they also generate growth in
float year after year, as customers pay
premiums in advance of any claims.
This float growth, which has averaged
$3.1 billion annually in recent years,
is a recurring tax-free source of cash
for the company to invest. As such,
Norbert believes it has significant
value for Berkshire's shareholders.
"There is a value to float growth that
most people don't recognize," he said. "The
multiple shouldn't be zero in my opinion."
Berkshire's recent announcement that
it would repurchase its own shares was,
in Norbert's opinion, confirmation that
results, and even value-oriented hedge
fund managers have trouble explaining
to their investors why they own it
instead of something sexier. "Who wants
to try and get paid one and 20 by buying
Berkshire and touting it?" Norbert said.
Moreover, for all the attention paid to
Buffett himself, the company remains
poorly understood, and requires careful
reading of its financial statements in
order to analyze properly. "It's a complex
company, there's a lot of stuff written about
it, but it's not easy to value," Norbert said.
" You can't just look at the P/E ratio."
Norbert believes Berkshire's total value
is materially higher than the current
market cap. He notes that the company's
huge portfolio of cash equivalents,
bonds, and stocks exceeds $90,000
per share, almost as much as the stock
price. Berkshire's operating companies,
of which Burlington Northern is now
the largest, generated $12.6 billion of
pretax income over the past 12 months.
The historical core of Berkshire is its
market turmoil, and the fund as a whole
is down 11.9 percent through the first
three quarters of 2011.
Punch Card still holds the Berkshire
Hathaway shares it received in exchange
for its Burlington Northern position
in early 2010. Although Norbert
believes the new Burlington Northern
subsidiary will grow its earnings at a
high rate over time, he concedes that
Berkshire as a whole is now too large
to grow at anything resembling the
"ideal" Punch Card stock. "It's growing
at a decent rate," he said. "But I don't
have any insight about it growing faster
than anyone realizes." The attraction
of the stock for Norbert is its current
valuation, which more than makes up
for slower future growth. "I'd buy AAA
bonds if I could get a 20 percent yield to
maturity on them," he said. "This is akin
to that."
Traditional investors have always been
repelled by the lumpiness of Berkshire's
Santangel' s Review | 23
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Otherthe stock is very cheap.
While the main knock on the stock
is the fear of a disappearance of the
"Buffett premium" when Berkshire's
CEO inevitably dies, Norbert believes
that a quick sum of the parts analysis
shows there is no longer a premium.
"There is a conglomerate discount, if
anything," Norbert said. "The subsidiaries
will continue to generate cash flow after
he dies and the culture will remain." In
the meantime, until the proverbial bus
hits, Norbert sees another advantage
to investing in Berkshire. "I also think
current management is pretty good," he
said.
Another of Punch Card's current
positions is Moody's Corporation,
which, ironically enough, Berkshire
Hathaway has recently been selling.
"Buffett bought Burlington from me, now
I guess I bought some Moody's from him,"
Norbert remarked. The fund initiated
its position in the world's largest bond
ratings agency in May 2010 at an
average price of $22, approximately 10
times after-tax earnings. At the time, the
company was a favorite of many short
sellers. Some held it largely responsible
for the financial crisis because of its
incorrect ratings on structured products
tied to subprime mortgages, and the
company faced both litigation and
government investigations. Moody's
structured products business, a large
contributor to earnings before the
crisis, had been decimated, and even
the plain-vanilla corporate bond ratings
division faced stalling volume as the
world entered a period of de-leveraging.
In the aftermath of the crisis, some
bears questioned the company's entire
business model, claiming that any
system in which the issuers paid for
ratings was hopelessly corrupt.
Norbert thinks the bears are seriously
overstating their case against Moody's.
Worldwide economic forces much
larger than any single company
contributed to the increased leverage
throughout the financial system that
ultimately ended in crisis. He also does
not believe that the company's business
model is doomed. Going back decades,
Moody's has had a good record of
measuring bond risk, so there is no real
evidence that the issuer-pay model is
fatally flawed. On the contrary, Norbert
believes the world needs a company like
Moody's. "There is some use to having one
or two ratings agencies by convention," he
said. "Once they have power, you want it
to continue because you don't want the guys
issuing the ratings to be bullied by their
customers. If there were a dozen agencies,
it would be much easier for issuers to shop
for the easiest grader." Finally, for all the
criticism Moody's has received, it and
Standard & Poor's continue to win
nearly all ratings assignments.
With a market cap close to $8 billion,
Moody's is a widely followed company.
Norbert believes, however, that most
people, even the bulls, do not fully
Otherappreciate the main factor working
in the company's favor: its massive
untapped pricing power. "I don't
know how many analysts are covering
Moody's, but you don't see many of them
discussing the price of the product,"
Norbert said. The company currently
charges an average of five basis points
per corporate bond deal, up 52 percent
from the 3.3 basis points it charged in
2002. Y et a bond rating is considered
so essential that companies have no
choice but to pay the increased fee. "If
you're the average CFO of a bond issuer,
it's a pretty easy decision to pay five basis
points to get a rating, because it might
cost you multiples of that when you price
your bond if you forgo a rating," Norbert
said. "If tomorrow, both ratings agencies
said, 'OK, it's 10 basis points,' you may
complain about it, but you'd still pay it."
Despite the sharp fall-off in structured
products issuance and the stalled
growth in corporate bond ratings,
banks. T wo years later, the Treasury
decided to dispose of its warrants by
auctioning them off. "Whenever the
government is selling, it makes sense to
look," Norbert said.
Norbert saw that the government
was a motivated seller, one that even
admitted to potential buyers that it
would rather get rid of the warrants for
political reasons than try to obtain the
best prices for them. The Treasury used
the Black-Scholes method to value the
securities, an approach not designed for
long-dated warrants. " An irrational seller
is interesting, but an irrational seller who
also uses flawed valuation methods really
piques Punch Card's interest," Norbert
wrote in his semiannual letter in 2010.
Norbert examined the underlying
businesses of the banks whose
warrants were being auctioned.
He had no interest in complicated
Moody's total operating income now
approaches its pre-crisis levels, thanks
mostly to price increases. "With price
increases, you can make up for a lot of lost
volume, and you can pay for a lot of fines,
litigation, and additional staff to comply
with new regulatory requirements,"
Norbert said. Punch Card added to
its Moody's position during the recent
market dip.
Punch Card also owns the T ARP
warrants of a U.S. bank, which Norbert
declined to name because the position
is illiquid. He also believes that in the
past, his decisions to disclose positions
have hampered his ability to purchase
more when prices fell.
In 2008, amidst the financial crisis,
T ARP warrants with a 10-year
expiration date were issued to the U.S.
Treasury in exchange for injections of
capital into most of the country's major
Founded by two former hedge fund analysts, Santangel' s Review provides due diligence
on funds and their managers that is generally unavailable elsewhere. We pay particularly
close attention to the specific investments a fund ha s made – both winners and losers.
We believe that the most important thing to know about a fund is not its record, but
how that record was achieved.
AND
Subscribe to
Join the
v isit www.santangelsreview.com to subscribe or join our mailing list.
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Santangel' s Review
Santangel's Review
Mai L i N g Li S t
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OtherThe subject of our current profile, Norbert Lou, has earned excellent long-term returns
by following a policy of extreme concentration, demonstrating the wisdom of Warren
Buffett 's "punch card " approach to investing. However, our last profilee, Stephen Bauer
of Truffle Hound Capital, has shown that it is also possible to outperform with a portfolio
of a hundred or more positions. And the profilee before that, Gotham Asset Management,
has devised portfolios designed to outperform with over one thousand positions.
Successful investing comes in many different shapes and sizes. The common threads
among all three of these profilees, as well as most successful investors we 've studied
and written about, are a commitment to buying securities at a discount to their intrinsic
value, an almost religious focus on making rational decisions, and the ability to think
independently about which investing approach works best for them. When we evaluate
investors, these threads matter much more than an ideal level of diversification or
concentration.
Thank you for reading.
Nadav Manham and Steven Friedman, CFA
Santangel' s Review | 26
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Otherwarrants of one of the few banks
whose common stock he would ever
consider buying outright. It has an
attractive deposit base, sizeable pretax,
pre-provision profits, moderating loan
losses, and growing deposits. At the
time he bought the warrants, the bank's
common stock was weighed down by
cyclical concerns that it would not be
able to deploy its capital at attractive
rates. With the warrants trading at a
discount to the value of the common
stock, Norbert felt that he had two
layers of undervaluation, along with a
leveraged bet on a favorable outcome.
"I was only risking maybe one-third or so
of the capital I would have had to risk if
I were to establish a regular long equity
position," he said. "Getting inexpensive,
non-recourse leverage through warrants
on something that's already leveraged,
as all banks are, is an interesting way to
create an asymmetric payoff profile."
Norbert added to the position in 2011,
and the price of the warrants is now
about 15 percent higher than when
he first purchased them, despite the
severe downturn in financial stocks
in general. "The discount of the warrant
relative to the common has narrowed," he
said. "But the underlying common is still
undervalued."
OtherThe current Punch Card position that
seems most similar to NVR, Norbert's
biggest winner ever, had its genesis in
2003. In that year, Berkshire Hathaway
tried and failed to acquire Seitel Inc.,
a then-bankrupt provider of seismic
data to oil-and-gas exploration and
production (E&P) companies. Seismic
data provides E&P companies with a
virtual map of the earth's subsurface,
highlighting those areas where oil
and gas are most likely to be found.
A seismic data survey is crucial in
helping E&P companies to determine
where to drill, particularly offshore
where a single project can cost up to
$300 million and a successful find can
generate billions in revenue. The high
Otherinvestment banks such as Goldman
Sachs, Citigroup, or Bank of America.
Rather, he concentrated on traditional
banks that stuck to taking in deposits
cheaply and making sound loans. He
discovered that old fashioned banking
is a better business than it's often given
credit for, and can earn relatively high
returns on equity without excessive
leverage. "Customers have gotten tied a
lot more closely to their banks in the past
10 years," Norbert said. "The switching
costs are high because of direct depositing,
because people like their branches to be
close by, and because they've set up their
online bills with one bank and don't feel
like doing it again." The stickiness has
created cost advantages for the banking
industry as a whole, which is now able
to pay less for deposits. " And on top of
that, there are some banks that, because of
their brand or their penetration in certain
regions, have an advantage over others,"
Norbert said.
In 2010, he successfully bid for T ARP
note from the publishers
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group," Norbert said.
Of the five main players, TGS-Nopec
is unique in that it does not own the
ships used to conduct surveys. Such
specialized vessels, which feature huge
sonar devices that are dragged behind
the ships over large areas of water, must
be ordered years in advance, and they
cost hundreds of millions of dollars
to build, operate, and maintain. The
companies that own their own ships
use them primarily for contract work,
in which an individual E&P company
pays for a specific seismic survey of
an area of interest. While contract
work keeps ships from lying idle and
boosts the revenue and market share
of the companies that do it, it is a
low-margin business vulnerable to
cyclical downswings in demand and
competition from smaller players. More
important, it forces the companies to
tie up hundreds of millions of dollars in
ship ownership, depressing returns on
capital. "It's much like the way that land
ownership depresses returns on capital for
all homebuilders except NVR," Norbert
noted.
Rather than owning its own ships,
TGS-Nopec leases them only when
needed to complete projects, thereby
reducing the invested capital required
to operate its business and obviating the
need to engage in low-margin contract
work that keeps ship utilization rates
high. By avoiding contract work, TGS-
Nopec, alone among all the seismic
data companies, can concentrate nearly
exclusively on the highest-margin
part of the seismic data business: the
coordination of multi-client seismic
surveys.
In a multi-client survey, several E&P
companies will agree to underwrite
roughly half the costs of a given
survey in advance, with the remainder
underwritten by the seismic data
company itself. The resulting survey
data is then shared among the E&P
underwriters. "The E&P companies don't
need to have exclusive access to the seismic
stakes for an offshore driller more than
justify the $50,000 to $500,000 that
E&P companies pay for a standard
seismic survey.
Berkshire's failed bid for Seitel caught
Norbert's attention, given that the
company seemed to be an atypical
purchase for Berkshire. He began
studying the seismic industry, and
learned that it included several good
companies. Y ears later, in 2010, the
British Petroleum oil spill caused a
short-term panic that allowed Norbert
to snap up for a cheap price what he
considered to be the best company in
the industry: Oslo-based TGS-Nopec
Geophysical.
TGS-Nopec is one of only five
principal providers of marine seismic
data, a level of concentration that gives
the group inherent leverage over the
hundreds of E&P companies it serves.
"When there is such a large customer base
relative to the guys putting together the
surveys, the advantages lie with the small
Otherfocus on multi-client surveys, as well
as its asset-light business model.. "If
you go back and read the annual report
from 1998, the CEO of TGS-Nopec
talks about how they're going to do it
differently," Norbert said.. "Over the last
decade, that's what they've done." The
company's unique focus has produced
operating margins of 40 percent and
pretax returns on capital in excess of 60
percent over the last decade—both are
the highest in the industry by far.. "There
are certain parallels with NVR," Norbert
said.. "Both companies have the discipline
to stick to their model even though the rest
of the industry does it differently."
Another parallel with NVR is that
TGS-Nopec's high returns also come
with the "right to reinvest." Offshore
E&P companies must constantly
work to replenish depleting reserves
by finding new locations to drill.
In addition, advances in drilling
technology regularly make previously
uneconomic offshore areas viable to
explore.. Finally, the world continues
to demand more oil while traditional
onshore sources of supply from places
like Saudi Arabia are dwindling.. As
a result, new supply will likely come
from offshore—especially deepwater—
sources like Brazil, the west coast of
Africa, and new discoveries in the
Gulf of Mexico.. All of this means that
demand for multi-client surveys should
continue to grow, allowing TGS-Nopec
to reinvest in new projects while also
continuing its recent practice of paying
periodic special dividends and buying
back shares.. "Ideally you want them to
keep investing in projects, but it's nice to
see them weighing that against returning
excess capital to shareholders," Norbert
said.
Norbert watched TGS-Nopec for
seven years without buying any shares.
Then, in April 2010, the Deepwater
Horizon offshore drilling rig leased by
BP suffered a blowout in the Gulf of
Mexico, releasing five millions barrels
of oil into the water in three months.
The U.S.. government immediately
imposed a moratorium on drilling
in the Gulf, and both Congress and
President Obama directed strident
rhetoric against the oil and gas
industry.. TGS-Nopec, which derives
roughly half its business from the Gulf,
saw its stock price trade down to six
times after-tax earnings.. "TGS-Nopec
was priced as if the Gulf of Mexico would
never re-open," Norbert said.
OtherAnd with
the constant stream of negative headlines
in newspapers every day, it was easy to see
how investors could get scared away.
Norbert determined that such fears
were likely temporary.. While TGS-
Nopec's earnings from the Gulf would
suffer from the moratorium, its seismic
data library would retain its long-term
value.. Moreover, the safety record of
the region over four decades was good,
and Gulf drilling provided hundreds of
thousands of jobs and also 25 percent
of the U.S.. supply of oil, making it
politically unfeasible to permanently
curtail exploration there.. Punch Card
began accumulating a position in June
2010.. During the second half of the
year, the stock appreciated 90 percent
in U.S.. dollar terms as the drilling
moratorium was lifted, and it rose
another 30 percent in the first half
of 2011.. The stock currently trades
at roughly 11 times after-tax trailing
earnings after adjusting for cash, and
Norbert still likes it even at its higher
price.. "The moratorium has been lifted,
activity in the Gulf of Mexico has begun
to normalize, and the fundamental
advantages of the business are still there,"
Norbert said.
conclusion
In the nearly two decades since he
first picked up Peter Lynch's book,
Norbert has found a remarkable
number of multibaggers of his own.
The number is even more remarkable
considering that Norbert has made
data because they each do their own
interpretation and analysis," Norbert
explained.. "It's like all the hedge funds out
there: they all get access to the same raw
data, market feeds, and SEC financials,
but then they apply their own strategy
and insight to them."
Multi-client surveying is much less
competitive than contract work, because
only the largest seismic companies
have the scale necessary to coordinate
surveys of that size.. Moreover, market
leadership is itself an effective barrier
to entry.. "If I'm a customer, I'm not
going to pre-fund a project with a small,
unestablished company if everyone else is
coalescing around the main operators,"
Norbert pointed out.. "I'm only going to
commit to purchase data from the group
that everyone else is purchasing from."
Once a multi-client survey is
completed by a company such as TGS-
Nopec, the seismic company retains
ownership of the survey data and can
continue selling it to new customers at
little incremental expense for years into
the future.. This is crucial, because the
company that completes a given multi-
client project automatically becomes
the low-cost source of seismic data in
that particular area.
OtherNo E&P company
would pay to redo a survey when it
could simply license existing data for
one-tenth the price.. This also gives the
holder of the seismic data the pricing
power associated with a local monopoly.
"Companies might gripe about whether
the price of multi-client data should be
cheaper, but there's not a lot of haggling,"
Norbert said.. As icing on the cake,
the know-how a company acquires
from conducting a multi-client survey
in one area makes it inherently more
likely to be chosen to coordinate future
surveys in adjacent areas, reinforcing
the company's competitive position
over time.
What makes TGS-Nopec unique
in the industry is its almost singular.
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fewer investments in his entire life
than many managers make in a year.
His ability to find multibaggers and
willingness to concentrate heavily on
them have produced an excellent long-
term record that began even before he
started Punch Card Capital.
When he started the fund, Norbert
committed to a fund structure and
terms that would best allow him to
continue to apply this approach, and he
believes that they are working. "I do feel
like a lot of the positions I own, I wouldn't
400 Central Park West, Suite 5T , New Y ork, NY 10025
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Punch Card boasts a dedicated
group of limited partners—including
the principals of Gotham Asset
Management, who have never
redeemed from the fund—but Norbert
would like to diversify his investor base.
"I would rather have twice the investors
with the same amount of assets than twice
the assets with half as many investors,"
he said. He most likely won't have to
decide, as it is only a matter of time
before the rest of the industry discovers
what we have: that Punch Card's
investors can look forward to even
more punches in the years to come.
be able to own if I hadn't set up Punch
Card the way it is," he recently said. Such
a commitment, however, carries a price:
Punch Card's concentration, infrequent
reporting, and unusual lock-up repel
many investors, and limit the fund's
growth in assets. Norbert remembers
one potential investor even telling him
that the fund's reporting policy was "the
stupidest thing I've ever heard." Although
Norbert could manage a multiple of his
current assets if he relaxed his terms, he
won't compromise his potential returns
to attract more capital.
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