WarrenGoogle, I should have had some insight into because GEICO was a heavy user very early on. So here we saw value in something at that time. I have no idea what we're paying per click now. But we were paying $10 or $11 a click for something that had no cost of goods sold. And we were going to keep doing it. I mean, we could see that. So I should have had more insight into that. Now, whether Bing was going to come along or other people were going to take away the market, that's another question. You had sort of a first user advantage that would prevail. And there is a lot of technology to it. So somebody could have come along with a better technological product, and I would not have had any insights into that. I certainly had insights into the benefit to the user.
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Buffett missed the boat on Google
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