QuestionerIs Fruit of the Loom experiencing difficulties related to the distribution channel shift towards online and the troubles in the brick and mortar retail world? If so, do you believe the difficulties are short-term in nature?
WarrenWe keep looking at the figures and trying to figure out what they're telling us. So far, I would not say that it's affected Fruit of the Loom in a significant manner. I would not say it's affected the furniture operation in a significant manner. But I have no illusions that 10 years is going to look from the... now is going to look anything like today. If you think about it, you know, if you go back 100 years to the great department stores, what did they offer? They offered incredible selection. You know, if you had a big department store in Omaha, you had the thousand bridal dresses. And if you lived in a small town around, the local guy had two or something of the sort. So the department store was the big, exciting experience of variety and decent prices and convenient transportation because people took the street cars to get there and and then along came the shopping center and they took what was vertical before and they made it horizontal and they changed it into multiple ownerships but they still kept incredible variety and and assortments and convenes of going to one place and and accessible transportation because now the car was the method and now you go to and you know and then we went through the discount stores and all of that but now you've got the internet and you've got the old of it in terms of of assortments and you've got you've got people that are coming in at low prices and the transportation is taken care of entirely so the evolution that has taken place the department store is is is is is online now basically except much expanded in assortment much more convenient and lower prices so the world has evolved and it's going to keep evolving but the speed is has increased dramatically and what will happen with the brands are going to be tested in a variety of ways that that and have to make decisions as to whether they try to do it online themselves or work through through an Amazon or whether they try to hang on to the old methods of distribution while embracing new ones there's a lot of questions in retail and in branding that are very interesting to watch and and And you'll get some surprises in the next 10 years, I can promise you that.