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QuestionerNow, we see with the rise of Amazon.com and others a shift from push marketing to pull marketing, from millions of catalogs having been sent out in the past to now consumers searching on what they are looking for. What is your take on how this shift from push to pull marketing? will affect our companies. It isn't just Amazon, but Amazon is a huge part of it, and what they've accomplished in a fairly short period of time and continue to accomplish is remarkable. The number of satisfied customers they've developed, and we don't make any decision involving even the manufacturing of goods, the retailing, whatever it is, without...
Warrenthinking long and hard about what the world will look like in five or 10 or 20 years with that powerful trend, really, hugely powerful trend, that you just describe. So we're not, we don't look at that as something where we're going to try and beat them at their own game. You know, they're better than we are at that. And so Charlie and I are not going to out Bezos Bezos by a long shot. And the effect, I would say just a fact, Amazon but others that are playing the same game. The effect on industry, the full effect, is far from having been seen. I mean, it is a big, big of force, and it will, it already has disrupted plenty of people and it will disrupt more.