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"It really has to turn you on"

Buffett & Munger2014-05-03videoOpen original ↗

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SpeakersQuestioner1Warren1
QuestionerIf you were 23 years old with entrepreneurial tendencies, what non-tech industry would you start a business in and why?
WarrenI'd probably do just what I did when I was 23. The, you know, I would, I would go into the investment business. And I would look at lots of companies, and I would go and talk to lots of people, and I would try to learn from them what I call. from them what I could about different industries. One thing I did when I was 23, if I got interested in the coal business, I would go out and see the CEOs of eight or ten coal companies. And the interesting thing was, I never made appointments usually or anything. I just dropped in, but they felt a fellow from Omaha who looked like me couldn't be too harmful. So they'd always see me. And I would, I'd ask them a lot of questions, but one question, I'd always ask them, two questions at the end. I would ask them if they had to put all of their money into any coal company except their own and go away for 10 years and couldn't change it, which one would it be and why? And then I would say, after I got an answer to that, I would say, and if it was part of that deal, they had to sell short in the equivalent amount of money in one coal company, which would it be in why? And if I went around and talked to everybody in the coal business about that, I would know more about the coal companies from an economic standpoint than any one of those managers probably would. So I think there's lots of ways to learn about business. You're not going to learn how to start another Facebook or Google that way. But you can learn a lot about the economic characteristics of companies by reading, personal contact. You do have to have a real curiosity about it. I mean, I don't think you can do it because your mother's telling you to do it or something. I think, yeah, it really has to turn you on. And, I mean, what could turn you on more about asking questions about coal companies? I'm, yeah, it may be a little odd.