Brooks Running
FootwearRunning shoes + technical apparel. Buffett's #1 sports brand.
BRK: Wholly-owned subsidiary · since 2006
Direct affiliate · 7-12%
Direct program via FlexOffers / Pepperjam / Awin. Apply at partners.brooksrunning.com.
← Back to searchBerkshire Brands · v1
Brands Berkshire Owns
Berkshire Hathaway is a holding company for ~80 wholly-owned operating businesses. The list below filters to consumer-facing brands you can actually buy from. Each entry shows BRK's ownership stake, the year acquired, and a path to monetize via affiliate links (where one exists). Full subsidiary inventory: research/berkshire_affiliate_programs.md.
Buy now — affiliate-enabled brands
Brands with an active affiliate program (direct or via Amazon Associates). Click through to support the site at no extra cost to you.
Justin Boots
FootwearIconic Western boots since 1879. Justin Brands also includes Tony Lama and Chippewa.
BRK: Wholly-owned (acquired as part of Justin Industries) · since 2000
Amazon Associates · 3-8%
Direct affiliate via Awin also possible. High AOV ($200-500).
Tony Lama
FootwearPremium Western and dress boots; same parent as Justin.
BRK: Wholly-owned (Justin Brands) · since 2000
Amazon Associates
Chippewa Boots
FootwearHeavy-duty work and outdoor boots since 1901.
BRK: Wholly-owned (Justin Brands) · since 2000
Amazon Associates
H.H. Brown Shoe (Born, Bostonian, Carolina)
FootwearComfort, dress, and work footwear collection.
BRK: Wholly-owned · since 1991
Amazon Associates · ~3%
Fruit of the Loom
ApparelUnderwear, t-shirts, and athletic basics.
BRK: Wholly-owned · since 2002
Amazon Associates · 3-5%
Russell Athletic
ApparelAthletic apparel; Fruit of the Loom subsidiary.
BRK: Wholly-owned (FotL) · since 2006
Amazon Associates
Vanity Fair Brands (FotL legacy)
ApparelIntimate apparel and lingerie under multiple labels.
BRK: Wholly-owned (FotL) · since 2007
Amazon Associates
Garan Inc. (Garanimals)
ApparelMix-and-match kids' clothing — sold mostly at Walmart.
BRK: Wholly-owned · since 2002
Amazon Associates · 3-4%
Duracell
OtherBatteries — bought from P&G in a stock swap.
BRK: Wholly-owned · since 2016
Amazon Associates · ~3%
Helzberg Diamonds
JewelryMid-tier fine jewelry retailer founded 1915.
BRK: Wholly-owned · since 1995
Direct affiliate · 4-7%
Search 'Helzberg' on Awin or CJ to apply.
World Book Encyclopedia
ReferenceReference books and learning resources for kids; pairs naturally with the books page.
BRK: Wholly-owned (Scott Fetzer) · since 1985
Amazon Associates · 3-5%
GEICO
InsuranceAuto insurance — runs a flat-fee referral program rather than a commission cut.
BRK: Wholly-owned · since 1996
Direct affiliate · $20-50/referral
Flat-fee referral, not affiliate %. Sign up via partners.geico.com.
No affiliate program — direct visit only
Iconic Berkshire brands with no public affiliate program. Linked directly to the brand site. Some accept partnership inquiries.
See's Candies
ConfectionThe Buffett brand — boxed chocolates and candy. No public affiliate program.
BRK: Wholly-owned · since 1972
Email to inquirepartnerships@sees.com
Pitch as 'the official BRK content site' — holiday seasonality is huge.
Borsheims Fine Jewelry
JewelryIconic Omaha-based fine jeweler — annual-meeting weekend tradition.
BRK: Wholly-owned · since 1989
Email to inquirepartnerships@borsheims.com
Benjamin Moore Paint
HomePremium paint — sold via independent retailers; no national affiliate.
BRK: Wholly-owned · since 2000
No path
Local store-locator only. No commission path.
NetJets
OtherFractional jet ownership — high-touch enterprise sales.
BRK: Wholly-owned · since 1998
Email to inquire(via netjets.com/contact)
Lead-gen partnership might work for high-net-worth audiences.
A note on affiliate links
Affiliate links use placeholder tags. Once you're approved by Amazon Associates and the relevant direct affiliate networks (FlexOffers, Pepperjam, Awin, CJ), swap in your real tags via the constants at the top of app/brands/page.tsx. Until then the links work but don't earn revenue.